This month’s findings reflect the dedication of spa directors and managers to delivering exceptional services to clients. 78% saw an improvement in treatment business while 62% saw an improvement in sales, highlighting the continuing demand for spa and wellness experiences.
Clients seem to have picked up on the industry’s skincare buzzwords, with 74% of respondents reporting clients showing an interest in treatments involving hyaluronic acid, and retinoids (48%) and collagen (31%) are also popular.
While adoption of artificial intelligence to enhance spa businesses was relatively low – especially when compared to beauty businesses – spa directors excelled in measuring client satisfaction. Methods include therapists actively asking for feedback after treatments (43%), sending feedback forms via email (38%), asking clients to complete forms in person (22%), and follow-up phone calls (19%).
On the spot
Which skincare ingredients are clients particularly interested in having in their treatments?
1. Hyaluronic acid (74%)
2. Retinoids (48%)
3. Collagen (31%)
22% use or are considering using artificial intelligence in their business
How do you measure client satisfaction?
1. Therapist asks after treatment (43%)
2. Feedback form emailed after treatment (38%)
3. Feedback form completed in person after treatment (22%)
4. Follow-up phone call (19%)
Month in numbers
How did treatment business in June 2023 compare with June 2022?
How did retail business in June 2023 compare with June 2022?
78% average treatment room occupancy in June