There were some strong figures for nail business in June, with 67% of Insider respondents reporting improved treatment business and 52% reporting better retail sales than in the same month last year.
When choosing which nail shades to purchase, professionals primarily consider client requests (32%) and trending colours on social media (21%), ensuring that they stay on top of the latest looks while also meeting customers’ needs. Similarly, this dedication to building strong relationships with clients was reflected in the data, which showed that 75% of respondents offer a client loyalty scheme.
Nail techs’ commitment to safe working practices that protect themselves and their clients helps to further strengthen relationships and loyalty, with a high percentage of professionals changing gloves between each client (88%) and wearing face masks or visors (50%).
On the spot
Which factor do you take into consideration the most when choosing nail colours to buy?
1. Colours clients have requested (32%)
2. Trending colours on social media (21%)
3. Brand of product (19%)
4. Cost of product (16%)
5. Colours I like (12%)
75% offer a loyalty scheme for clients
Which practices do you use to ensure client and technician safety?
1. Change gloves between each client (88%)
2. Wear a face mask or visor (50%)
3. Wear long-sleeved and high-necked tops (38%)
4. Have a dust extraction unit (27%)
Month in numbers
59 nail treatments performed on average per week in June
METHODOLOGY Insider is compiled from a monthly survey of spas and beauty salons. The people who participated represent a cross-section of the industry and were polled by email and social media from July 4–10, regarding business for the month to June 30. Nail business for the Insider Nails page was calculated from data provided by salons that offer nail services among other treatments. The figures given represent the average score for each answer. Brands are ranked when mentioned by several respondents.