Increasingly, success in the beauty industry is as much about creating a strong personal brand as a trusted salon profile. While the mention of social media beauty influencers may ring alarm bells with many professionals – bringing connotations of the spread of misinformation and dangerous trends – there is also a growing tribe of trained professionals achieving influencer status due to their trusted advice and authentic personal brands.
This issue, we meet a few of those people balancing successful beauty careers with an authentic online presence. In our interview with Corinna Tolan, chief executive of Monica Tolan, on page 47, she tells us how she’s built up the brand online and shares her advice for overcoming the mental blocks that can sometimes stop other salon owners and therapists from putting themselves out there online as the face of their brand.
We also meet some of the men who have shaken things up to build a name for themselves in the worlds of aesthetics, make-up and nails. With male practitioners still in the minority, they tell us why they love working in a female-dominated industry, the challenges they have faced, and how they are helping to encourage more men both to train in the industry and to come as clients for professional treatments. Read Alex Philamond, Buster Knight and William Foley’s stories on page 73.
With The Pro Beauty Pod well underway, we bring you a taster of what you can expect from our most recent interviews with influential industry faces on page 34.
With the seasons changing, we also look ahead to the trends set to shape the market in the coming months. A new wave of textured chromes and pops of colour are set to be big for autumn/winter ‘23, and our nail trends feature (page 60) and make-up trend round-up (page 68) uncover the experts’ advice on how to translate these trending catwalk looks into wearable salon styles.