Editor’s Comment | Pocketmags.com

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Editor’s Comment

Increasingly, success in the beauty industry is as much about creating a strong personal brand as a trusted salon profile. While the mention of social media beauty influencers may ring alarm bells with many professionals – bringing connotations of the spread of misinformation and dangerous trends – there is also a growing tribe of trained professionals achieving influencer status due to their trusted advice and authentic personal brands.

This issue, we meet a few of those people balancing successful beauty careers with an authentic online presence. In our interview with Corinna Tolan, chief executive of Monica Tolan, on page 47, she tells us how she’s built up the brand online and shares her advice for overcoming the mental blocks that can sometimes stop other salon owners and therapists from putting themselves out there online as the face of their brand.

We also meet some of the men who have shaken things up to build a name for themselves in the worlds of aesthetics, make-up and nails. With male practitioners still in the minority, they tell us why they love working in a female-dominated industry, the challenges they have faced, and how they are helping to encourage more men both to train in the industry and to come as clients for professional treatments. Read Alex Philamond, Buster Knight and William Foley’s stories on page 73.

With The Pro Beauty Pod well underway, we bring you a taster of what you can expect from our most recent interviews with influential industry faces on page 34.

With the seasons changing, we also look ahead to the trends set to shape the market in the coming months. A new wave of textured chromes and pops of colour are set to be big for autumn/winter ‘23, and our nail trends feature (page 60) and make-up trend round-up (page 68) uncover the experts’ advice on how to translate these trending catwalk looks into wearable salon styles.


This article appears in August 2023

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August 2023
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Editor’s Comment
Increasingly, success in the beauty industry is as
Brits spend £6.4 billion a year on cosmetics,
We take a look inside PB’s digital world
Insider Beauty
Our exclusive monthly benchmarking stats for each sector of the market
Insider Spa
This month’s findings reflect the dedication
Insider Nails
There were some strong figures for nail
What’s on The Pro Beauty Pod?
Have you listened to The Pro Beauty Pod yet? With the podcast in full swing, here’s a taster of the recent episodes you shouldn’t miss
On the Scene
Behind the scenes at the parties, launches and events in the world of beauty, aesthetics, spa and nails
Treatwell at PB North
Treatwell joins Professional Beauty North 2023 as headline sponsor, showcasing smart salon software and Europe’s leading marketplace
The VAT Trap
As crossing the VAT threshold means passing on a 20% price increase to clients, it’s no wonder many salons avoid it, but isn’t there a better way? Hellen Ward weighs in
Ask the Experts
Our beauty experts answer your questions about every aspect of running a salon or spa business
Talking to… Corinna Tolan
The chief executive of Monica Tolan The Skin Experts tells Eve Oxberry how she achieves exceptional skin health results and how she juggles three salons with content creation and family life
Modern Masculinity
More men are embracing laser and IPL treatments as society’s attitudes towards male beauty change. Ellen Cummings explores which treatments are proving popular with male clients, and how you can attract this group to your business
Skin boost
Discover how to activate collagen production with the latest advanced radiofrequency technology
Laser precision
The latest laser and IPL device launches to support your male clients with their hair removal and skin goals
Hot for AW23
From tortie with a twist to textured chromes and more, Kezia Parkins explores the nail trends set to shape the AW23 season
Deep Tones
Here are some of the hottest AW23 professional collection launches to help you achieve the standout nails of the season
Chromes & colour pops
Lollie Hancock asks the experts and analyses the best catwalk beauty looks from AW23 to find the trends your clients will be asking for
Stepping Up
Skincare brand Environ has appointed a new medical advisor to continue its reputation for championing science and beauty into the future. Dr Matthias Aust shares his skin knowledge with Ellen Cummings
Here come the boys
Lollie Hancock meets three men breaking gender stereotypes by making a name for themselves in the beauty industry
Spotlight on... Squalane
Squalane has long been a popular inclusion in skincare formulas, but recently it’s been getting a lot of attention from consumers on social media. Ellen Cummings looks at how this trending ingredient can transform your clients’ skincare routines
In the kit with ... Kerri-Ann Angus
The waxing expert, educator, founder of Peaches Salon group, and Professional Beauty North 2023 speaker shares her five must-have products
Personal Touch
New launches help therapists to tailor treatments to clients’ personal skin and brow needs and we try some results-driven spa services
Summer Essentials
This month’s product launches include a range of SPFs and summer sun protection, new hydration heroes and essential treatment tools
From Wall Street to Wellness
Meet Harrison Hide, the former “finance bro” on a mission to bring a new type of wellness experience to the UK
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