1 mins
INSIDER NAILS
THREADBARE
Marketing your services in order to attract and retain clients is one of the most important elements in running a nail business.
When it comes to how clients find your businesses, 41% of you said it was usually through a Google search, with word of mouth [33%] and social media [26%] also helping to bring in business.
Of course, social media marketing often involves a nail photo or two – and almost half [4 5%] of respondents thought good lighting was the key to a winning “na ilfie”.
If you’re looking to brush up on your nail knowledge to keep your clients satisfied for the months ahead, then this is the issue for you – check out the experts’ take on the biggest nail trends for the SS23 season on page 61, as well as some of the hot test nail collection launches on page 69.
On the spot
What’s the most important factor in a good nail photo?
1. Lighting [45%]
2. Hand pose [24%]
3. Background [21%]
4. Photo editing [5%]
5. Camera settings [3%]
6. Props [2%]
How have clients found out about your business?
1. Google search [41%]
2. Word of mouth [33%]
3. Social media [26%]
Month in numbers
METHODOLOGY Insider is compiled from a monthly survey of spas and beauty salons. The people who participated represent a cross-section of the industry and were polled by email and social media from February 6 to February 14, regarding business for the month to January 31. Nail business for the Insider Nails page was calculated from data provided by salons that offer nail services among other treatments. The figures given represent the average score for each answer. Brands are ranked when mentioned by several respondents.