IN THE KIT with... Emily Scullion

EDITOR’S COMMENT
While advanced aesthetic treatments and moodboosting complementary therapies

NEWS
Aesthetic licences won’t be rushed through but a

PROFESSIONALBEAUTY.CO.UK
We take a look inside PB’s digital world

INSIDER BEAUTY
Our exclusive monthly benchmarking stats for each sector of the market

INSIDER SPA
One of the best things about the

INSIDER NAILS
Marketing your services in order to attract

Keep it PROFESSIONAL
The rise of online skin, nail and make-up advice has caused a huge shift in the industry, but it’s never been more important to promote the value of professional training and experience

ASK THE experts
Our beauty experts answer your questions about every aspect of running a salon or spa business

Talking to… SALIH CIKIKCIOGLU
“The Brow King” tells Kezia Parkins about his unusual route into the beauty industry and how he built up his name – and his social media following – as a celebrity brow stylist

DIAMOND strength
The major new launch from OPI promises strength, durability and shine in a 3-in-1 hard gel system

BODY & MIND
With wellness at the forefront of clients’ minds, it could be time to invest in a range that treats body and mind, explains Matt Taylor of Eve Taylor London

Hot SS23 NAIL TRENDS
This season, nails take inspiration from Y2K styles, with chrome and 3D making a comeback and slivers of colour updating French looks. Kezia Parkins uncovers the biggest trends

COOL colours
The pro brands’ SS23 collections serve up a selection of popping brights and cool pastels

CONFIDENCE in a bottle
Discover the ultimate builder in a bottle from the most trusted brand in the industry

SOFT & sultry
From subtle soft-glam to smoky “siren eyes”, leading MUAs Joy Adenuga, Nikita Baffour and Nadia Fihema tell Lollie Hancock which trends to brush up on ahead of SS23

SPRING FLING
Discover the latest make-up launches to help you recreate our SS23 make-up trends for your clients

SMARTER software
Keep your business resilient, whatever the climate, with Vagaro, the beauty software and marketplace

All in THE EYES
Meet Tatti Lashes – the lash and brow brand that’s expanding fast across the UK and Europe

Less is MORE
With some clients looking to cut their skincare spend to save money, Ellen Cummings explores how you can make the “skinimalism” trend for stripped-back routines work for your business

Skin REFRESH
Help your clients’ skin breathe from within, to be purified, refreshed and ready for the world

Adapting for PROFIT
Given the current economic situation, many businesses are looking at how they can adapt to remain profitable. Ellen Cummings asks successful beauty business owners for their top tips on making changes without compromising on service

BUSINESS at your fingertips
From increasing bookings and revenue to handling daily salon admin, Treatwell lets you do it all (and more) in one place

5 NAIL PODCASTS to listen to RIGHT NOW
Kezia Parkins shares five podcasts for nail techs that provide advice on everything from setting your prices to nail contraindications, with lots of laughs and honesty along the way

Global INSPIRATION
The new International Brand Pavilion at PB London, curated by Valérie Kaminov of IL Brand Consultancy, will showcase brands from around the world

MEETING of minds
The Phorest Salon Owners Summit brought together beauty and hair professionals for two days of business education. Here are the highlights

Living the DREAM
Rowing new and existing clients with your services

SKIN HEALTH story
The team and clients at Solea Beauty have experienced great skin results with Plason from Artemis. Here are their stories

Spotlight on... FERULIC ACID
Ferulic acid is often found in products that aim to protect the skin from environmental damage and premature ageing. Ellen Cummings speaks to the experts to find out what it does to the skin and how it should be used for maximum benefit

What’s it worth?
Calculating the right level of insurance cover for your salon can be confusing. Insurance expert Rosie Barrington explains the sums to do and mistakes to avoid

THE real PEEL
We’re overcoming the stigma, and the world of chemical peels is changing thanks to brands like BioRePeel

Personal TOUCH
New facials are launched to lift and revitalise the skin, and we give our verdict on some hyperpersonalised holistic treatments

INTRODUCING Evolution
Discover the new device that adapts to the body it is working on for enhanced bespoke body-shaping results

IN THE KIT with... Emily Scullion
Join us as Lollie Hancock goes inside the kit of PB Awards’ Mobile/Home-Based Salon of the Year 2022 winner Emily Scullion to reveal her favourite products

ENERGY made easy
With energy prices at an all-time high, and this being a traditionally quieter time of year, it’s a good time to check your tariff and ensure you are getting the best deal

SMART SOLUTIONS
This month’s launches include a host of smart devices and handy tools to make salon life smoother

SKIN SCIENCE
Cigdem Kemal Yilmaz, chemical engineer and founder of the Skin Masterclass Pro course, talks to Kezia Parkins about the importance of scientific skincare education and how she uses social media to inform