Professional Beauty - March 2023

In this edition


EDITOR’S COMMENTWhile advanced aesthetic treatments and moodboosting complementary therapies
NEWSAesthetic licences won’t be rushed through but a
PROFESSIONALBEAUTY.CO.UK We take a look inside PB’s digital world
INSIDER BEAUTYOur exclusive monthly benchmarking stats for each sector of the market
INSIDER SPAOne of the best things about the
INSIDER NAILSMarketing your services in order to attract
ASK THE expertsOur beauty experts answer your questions about every aspect of running a salon or spa business
Keep it PROFESSIONALThe rise of online skin, nail and make-up advice has caused a huge shift in the industry, but it’s never been more important to promote the value of professional training and experience
THE real PEELWe’re overcoming the stigma, and the world of chemical peels is changing thanks to brands like BioRePeel
INTRODUCING EvolutionDiscover the new device that adapts to the body it is working on for enhanced bespoke body-shaping results
DIAMOND strengthThe major new launch from OPI promises strength, durability and shine in a 3-in-1 hard gel system
BODY & MINDWith wellness at the forefront of clients’ minds, it could be time to invest in a range that treats body and mind, explains Matt Taylor of Eve Taylor London
CONFIDENCE in a bottleDiscover the ultimate builder in a bottle from the most trusted brand in the industry
SMARTER softwareKeep your business resilient, whatever the climate, with Vagaro, the beauty software and marketplace
All in THE EYESMeet Tatti Lashes – the lash and brow brand that’s expanding fast across the UK and Europe
BUSINESS at your fingertipsFrom increasing bookings and revenue to handling daily salon admin, Treatwell lets you do it all (and more) in one place
SKIN HEALTH storyThe team and clients at Solea Beauty have experienced great skin results with Plason from Artemis. Here are their stories
ENERGY made easyWith energy prices at an all-time high, and this being a traditionally quieter time of year, it’s a good time to check your tariff and ensure you are getting the best deal
Skin REFRESHHelp your clients’ skin breathe from within, to be purified, refreshed and ready for the world
Talking to… SALIH CIKIKCIOGLU“The Brow King” tells Kezia Parkins about his unusual route into the beauty industry and how he built up his name – and his social media following – as a celebrity brow stylist
COOL coloursThe pro brands’ SS23 collections serve up a selection of popping brights and cool pastels
Hot SS23 NAIL TRENDSThis season, nails take inspiration from Y2K styles, with chrome and 3D making a comeback and slivers of colour updating French looks. Kezia Parkins uncovers the biggest trends
SPRING FLINGDiscover the latest make-up launches to help you recreate our SS23 make-up trends for your clients
SOFT & sultryFrom subtle soft-glam to smoky “siren eyes”, leading MUAs Joy Adenuga, Nikita Baffour and Nadia Fihema tell Lollie Hancock which trends to brush up on ahead of SS23
Less is MOREWith some clients looking to cut their skincare spend to save money, Ellen Cummings explores how you can make the “skinimalism” trend for stripped-back routines work for your business
MEETING of mindsThe Phorest Salon Owners Summit brought together beauty and hair professionals for two days of business education. Here are the highlights
Living the DREAMRowing new and existing clients with your services
Adapting for PROFITGiven the current economic situation, many businesses are looking at how they can adapt to remain profitable. Ellen Cummings asks successful beauty business owners for their top tips on making changes without compromising on service
5 NAIL PODCASTS to listen to RIGHT NOWKezia Parkins shares five podcasts for nail techs that provide advice on everything from setting your prices to nail contraindications, with lots of laughs and honesty along the way
Global INSPIRATIONThe new International Brand Pavilion at PB London, curated by Valérie Kaminov of IL Brand Consultancy, will showcase brands from around the world
Spotlight on... FERULIC ACIDFerulic acid is often found in products that aim to protect the skin from environmental damage and premature ageing. Ellen Cummings speaks to the experts to find out what it does to the skin and how it should be used for maximum benefit
What’s it worth?Calculating the right level of insurance cover for your salon can be confusing. Insurance expert Rosie Barrington explains the sums to do and mistakes to avoid
Personal TOUCHNew facials are launched to lift and revitalise the skin, and we give our verdict on some hyperpersonalised holistic treatments
IN THE KIT with... Emily ScullionJoin us as Lollie Hancock goes inside the kit of PB Awards’ Mobile/Home-Based Salon of the Year 2022 winner Emily Scullion to reveal her favourite products
SMART SOLUTIONSThis month’s launches include a host of smart devices and handy tools to make salon life smoother
SKIN SCIENCECigdem Kemal Yilmaz, chemical engineer and founder of the Skin Masterclass Pro course, talks to Kezia Parkins about the importance of scientific skincare education and how she uses social media to inform
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