1 mins
INSIDER BEAUTY
SCAMP AND DUDE
Last month saw the launch of Babtac’s TIME initiative, which aims to increase awareness of safe beauty treatments among consumers [read more about this on page 12]. As part of this, beauty businesses are being encouraged to talk openly about the training and qualifications held by their therapists in order to help clients recognise that the treatment is safe. However, when we asked how you make clients aware of therapists’ training and qualifications, almost a quarter [24%] of Insider respondents said they currently don’t do this at all. Popular methods among those who do inform clients of their training include certificates displayed in salons [27%] and posts on social media [22%]. If you’re looking to update your skills, make sure you take advantage of the education opportunities at Professional Beauty London 2023 on March 5-6, 2023 at ExCeL London.
On the spot
How do you make clients aware of your therapists’ training and qualifications?
1. Certificates displayed in salon [27%]
2. We don’t [24%]
3. Posts on social media [22%]
4. Clients informed during treatment [14%]
5. Listed on the website [8%]
6. Clients informed when booking [5%]
49% listen to beauty podcasts
Take part in our Insider feature
Want to have your say on the beauty industry? Take part in our Insider feature. Sign up at: professionalbeauty.co.uk/insider