Professional Beauty
Professional Beauty


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INSIDER SPA

PRETTY LITTLE THING

With customers now focusing more on self-care, it’s vital to capitalise on this increased interest in wellness. As such, many of you are implementing new strategies in your operation to increase average client spend, helping to boost revenue. Suggesting add-on services to clients when they book is the main method many of you will be using (59%), followed closely by adding premium versions of existing services to your menu (14%) and creating a “test and play” retail area (10%) for customers to find out about new products.

If you’re looking for more inspiration in this arena, then check out our feature with Liz McKeon on page 64. Meanwhile, many of you are focusing on making your spa as welcoming as possible, which is why 14% of you now include titles and pronouns on forms that are inclusive for trans and non-binary clients.

On The Spot

Which factor is having the biggest impact on the recruitment crisis?

1. The coronavirus pandemic (59%)

2. Curriculum not updated to match employers’ needs (17%)

3. Brexit (3%)

4. Lack of profile raising for spa careers (3%)

Which is the best method for increasing average client spend?

1. Suggesting add-on services (59%)

2. Adding premium versions of existing services (14%)

3. Creating a “test and play” retail area (10%)

14% include titles and pronouns on consultation forms that are inclusive for trans and non-binary clients

Month in Numbers

About

This article appears in the January 2022 Issue of Professional Beauty


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6 WAYS TO GROW AVERAGE CLIENT SPEND
With most salons still looking to recoup losses incurred during last year’s closures, Liz McKeon offers up some tried-and-tested methods to increase average spend
RISE OF THE MACHINE
This month’s treatment launches offer advanced technologies to treat both face and body

COPIED
This article appears in the January 2022 Issue of Professional Beauty