17 mins


Sustainability, waterless products and landscape nail art top 2022 beauty trends

Consumers’ efforts to make societal changes will be reflected in their shopping habits in 2022, according to research by trend forecaster WGSN, with usability and sustainability set to be the focus when purchasing beauty products.

Waterless products are set to trend as consumers opt for products such as showerless shampoo and shaving products that don’t require the use of water, the report found, while fermented beauty products are also set to be big as consumers search for potent ingredients that last longer.

Meanwhile, clients will also be searching for fast, low-maintenance make-up looks and techniques as the “two-minute make-up bag” are set to become popular. Products will concentrate on new and smarter beauty hacks that deliver better results with less effort, money, and commitment.

Beauty snacking, which consists of small beauty boosts to help people get through the day, will also become a staple in 2022, ranging from five-minute eye masks and lip scrubs to indulgent hand creams; and as consumers aim to reconnect with nature, they are being driven to seek the natural benefits of open water, turning to wild bathing.

Products that bring nature inside and replicate outdoor bathing are set to trend, with launches based around ingredients like seaweed and seawater. Coastalforaged ingredients will also become sought after, valued for their soothing, hydrating and detoxifying properties.

Separately, galactic and oceaninspired nail art and bejewelled pedicures have topped Pinterest’s predicted beauty trends for 2022.

According to the social media platform’s “Pinterest Predicts 2022 Report”, which analyses the global search volume data from its 400 million users per month, iconic constellation-inspired “galaxy nail art” will be sought-after, with a 115% increase by pinners in searches year on year.

Cool and moody “desert nails” will also be big, with a huge 105% rise in searches for the same period, as well as “ocean nails acrylics” (searches up x5), “aurora nails” (up x4) and “geode nail art” (up x2).

Another prediction set to be big is creative accessorising of the body. Adding a touch of “bling” to beauty treatments will be huge, as searches for “pedicure with rhinestones” are up 150% year on year, as well as bejewelled make-up, with “crystal eye make-up” the most trending look (searches up 100%).

Half of UK beauty consumers still favour in-person vs online shopping

Almost half (44%) of Brits still prefer shopping in-person as opposed to the 24% who prefer shopping online, found research from agency Pipslay. Meanwhile, 39% of generation Xers prefer buying beauty products in-store compared with 33% of generation Z and 28% of millennials.

When it comes to brands, 47% of UK consumers prefer to buy their beauty products from established companies, with only 7% making their purchases from emerging brands and start-ups.

A fifth said they do not believe products which claim to be natural, organic or vegan, with just 17% believing beauty brands that make these claims.

The research also revealed that 20% of beauty consumers spent the most on face care products, with just 3% splashing out the most on nail care.

News in brief

Waxing specialist Marta Zaczkowska has released a new book – The Art of Pregnancy Waxing. The book walks readers through the three vital stages of pregnancy waxing treatments – the before, during and after care, as well as explaining the waxing process and why pregnant women want intimate waxing.

Organic seaweed spa brand Voya is launching treatments at Hoar Cross Hall in Burton-on-Trent and Eden Hall in Nottinghamshire. Both venues, which are part of the Barons Eden Group, will provide a selection of six relaxing Voya rituals, including two that are suitable for clients who are undergoing cancer treatment. Hoar Cross Hall will also offer bathing rituals.

Salon Business Coach Jessica Crane hosted her first annual event and award ceremony to celebrate clients on her Systemise for Success Programme. The event included masterclasses and a panel for clients to share the steps to their success, and those who achieved £100,000 or £250,000 net profit were presented with an award to recognise their achievement.

Barbering brand Pashana has been acquired by Hive. Hive is now the sole distributor of the barbering brand and the only destination for wholesalers to purchase the range, known for its hair tonics and lotions.

US skincare brand Naturopathica has launched in the UK and celebrated by hosting a two-week pop-up store in November 2021. The brand is set to launch in department store Fenwick’s, following the success of the pop-up launch in Marylebone.

A fifth of Brits are using a potentially damaging product to treat their skin condition

One in five adults who have a skin condition such as eczema, acne or psoriasis are using a potentially damaging product on their skin on purpose to try and alleviate the symptoms, according to research by skincare company Medovie.

Six in 10 admitted to turning to methods that they now regret to help heal their skin condition, while less than 20% have found the “perfect” routine for their skin despite the trial and error. Just under half (47%) admitted to scratching their skin, 33% have used a scrub that is too harsh, and 30% skip their moisturiser.

The poll of 2,000 adults with skin conditions also found that Brits are using on average eight different products to combat their skin issue, while one in 10 have tried 16 or more different products to get themselves looking their best.

The research also found that three quarters of sufferers have had a formal diagnosis of a skin complaint, with an average of fourand-a-half months’ wait to find out what it was.

Unsurprisingly, six in 10 surveyed wish they had been able to get their diagnosis sooner.

Adverts promoting cosmetic interventions to under-18s to be banned

Adverts that promote cosmetic interventions to under-18s will be banned under new regulations that come into force on May 25, 2022.

Examples of cosmetic interventions that the targeting rules cover include: cosmetic surgery, dermal fillers, skin-rejuvenation treatments such as injectable treatments, chemical peels, non-ablative laser treatments, microneedling, laser or light treatments, micropigmentation and teeth-whitening treatments.

Ads for these cosmetic interventions will be banned from appearing in non-broadcast media directed at under-18s or where under-18s make up more than 25% of the audience. They will also be banned from appearing adjacent to TV and radio programmes “commissioned for, principally directed at or likely to appeal particularly to under-18s”.

The change comes following the results of a public consultation carried out by the Committee of Advertising Practice (CAP) and the Broadcast Committee of Advertising Practice (BCAP).

CAP said in a statement: “The evidence shows there is potential that exposure to different forms of media including advertising, particularly those that focus on body image ‘improvements’ such as cosmetic intervention procedures, is likely to exacerbate body image dissatisfaction and negativity during vulnerable stages of [children’s] lives.”

News in brief

Sparcstudio’s creative director and co-founder Beverley Bayes has been named in the top 25 of the Brit List Designers of 2021, organised by Hotel Designs. Judges recognised Bayes’s human-centric approach and her ability to establish a link to the outside and nature.

Sienna X will offer Beginners Spray Tanning training at eight Capital Hair and Beauty sites across the UK. The sessions, starting in February, will take place in Aintree, Crawley, Croydon, Derby, Kingston, Manchester, Walsall and Nottingham, and will run along the regular in-house training courses.

Celluma has been named as American Spa magazine’s Favourite Aesthetic Equipment Manufacturer and Favourite Light and Laser Manufacturer at its Professional’s Choice Awards 2021. Skin Inc magazine also named Celluma Pro as Best LED Device in its Readers’ Choice Awards 2021.

CACI has been featured in several magazines and newspapers. The brand was crowned The Daily Mail readers’ “Best Anti-Ageing Treatment”; Country & Townhouse called the Synergy system “CACI’s most advanced yet”; and The Wedding Edition dubbed the treatment the “best for a non-surgical facial”.

Wellness hotel Westin London City, featuring Heavenly Spa by Westin, has opened, aiming to help guests escape from the bustle of city life. Visitors are encouraged to switch off as they experience treatments tailored to evoke the psychological senses of emotion.

Industry bodies warn that unregulated beauty short courses will rise post-Covid-19

Research by leading industry bodies, including Babtac, found that 39% of freelance beauty therapists had taken part in unregulated short courses to obtain their training.

The rapid courses being offered to budding beauty therapists often promise instant certification, allowing trainees to begin offering their services immediately, despite the lack of formal or comprehensive training.

Babtac said the combination of high levels of female unemployment, redundancies in the beauty sector and the appeal of self-employment could factor into a rise in the number of unregulated short courses being offered.00In an effort to help those wanting to enter the industry find accredited beauty courses, Babtac has launched the Find Beauty Training website, serving as a directory for accredited short courses across the UK, so those searching for courses can filter out those without proper accreditation.

Consumers can also access the directory, to ensure the course their therapist has undertaken, and their qualifications, are reputable before booking in for a treatment.

Global Wellness Economy set to reach a record £5.25 trillion by 2025

Research from the Global Wellness Institute (GWI) revealed that despite growing to a record £3.7 trillion in 2019, the global wellness market fell to £3.3 trillion during the pandemic year.

However, GWI predicts the global wellness economy is set to grow by 10% annually through to 2025, when it will stand at £5.25 trillion. The expected growth is due to the major shift in values among consumers, governments and the medical world, as wellness takes on an increasingly important role during and post-pandemic, found the report.

The UK ranked number nine in the top wellness tourism destination markets, seeing £6.76 billion worth of industry spending in 2020 – this is a 40.4% fall from the previous year’s figures.

Despite revenue dropping by 39% due to restrictions during the pandemic, with more than 4,000 day spas forced to close their doors globally, the spa industry is set to make a fast recovery and is predicted a 17% market growth annually between 2020 and 2025.

News in brief

Make-up artist Lisa Eldridge was given the Lifetime Achiever Award at the CEW Achiever Awards 2021, sponsored by Unilever. Eldridge was recognised as one of the first MUAs to build a large social media following.

Saks Apprenticeships, which offers Level Two and Level Three hair and beauty apprenticeships, has received its second “Outstanding” rating from inspection body Ofsted. Managing director Tina Ockerby said: “Our team and the employers all went above and beyond the requirements of the apprenticeship standard.”

Jennifer Young Training has extended its Christmas offer exclusively for PB readers. Its four webinars – An Idiot’s Guide to Infection Control, Wellness for Long Covid-19, Medical and Scientific Jargon Explained, and Menopause: The Unexpected Side-Effect of Treatment for Cancer – can all be accessed for free at until the end of February with code probeauty.

Sustainable beauty E-Tailer Counter Culture Store has named Kirsty Mawhinney, founder of Skin Insight, as an advisor to the board. Mawhinney, who has more than 25 years’ industry experience with roles at REN and Dermalogica, said Counter Culture leads “initiatives that support a more sustainable way of living.”

Salon group Pure Spa is celebrating 20 years in business with the launch of its 20th spa at the Moness Resort in Aberfeldy, Scotland. The resort is the latest of the group’s destination locations offering overnight escapes.

Trans-awareness course for the spa industry launches, endorsed by Habia

A new trans-awareness course for the spa industry has launched to help spa owners attract, welcome, and serve their trans clients at the same level they do everyone else.

The Trans Awareness for Spas Course has been created in response to trans awareness educator and salon owner Sam Marshall, and Keri Blue from Hair Has No Gender, discovering that very few transgender people feel comfortable visiting a spa.

The spa-specific course for spa therapists is endorsed by Habia and covers managing dysphoria during treatment and using the correct pronouns and titles, as well as the correct language to use on your website and consultation forms.

It also explains treatment adjustments, inclusive marketing, managing temporary non-surgical alterations (wigs and binders), de-gendering services and understanding non-binary.

The course costs £197 per person online via Zoom or priced on application when done in-house. Spas can book it by emailing to request a call back.

Marshall also runs another course – Introduction to Trans Awareness for Hair, Nails and Beauty – which covers where most people go wrong when it comes to transgender clients and staff, the common mistakes people make, and how to implement a new business and marketing strategy so you can see your business thrive. Spas can also message Marshall on the email address above about this course too.

Lavender “Very Peri” named Pantone’s Colour of the Year 2022

Pantone, the global authority on colour, has announced 17-3938 “Very Peri” as its Colour of the Year 2022, set to impact nail and make-up trends in the year ahead.

The lavender hue, selected based on socioeconomic conditions, is described as the “happiest and warmest of all the blue hues”, and as “displaying a care-free confidence and a daring curiosity that animates our creative spirit”.

It also acts as “a symbol of the global zeitgeist of the moment and the transition we are going through,” said the company.

Leatrice Eiseman, executive director of The Pantone Color Institute, added: “Very Peri displays a spritely, joyous attitude, and dynamic presence that encourages imaginative expressions.”

News in brief

Skincare brand Ishga is supporting emerging sports stars from the Hebrides as it continues its support for women in sport. The brand is sponsoring Isla MacKenzie, who is competing in “Formula Women” – which fast-tracks six female racing drivers into top-level competitions, and Kara Hanlon, a swimmer with her sights set on the 2022 Commonwealth Games.

Clinic group sk:n has partnered with the Joint Council for Cosmetic Practitioners (JCCP) to improve patient safety and public protection. The partnership aims to raise public awareness about the dangers of having underqualified practitioners carry out non-surgical treatments, while continuing to lobby the Government for regulation.

Booking agency SpaSeekers is now the exclusive provider of spa experiences to Tesco Clubcard holders. SpaSeekers’ spa partners will be able to offer new experiences and gift voucher sales to 19 million Clubcard users, who will be given the chance to triple the value of their Clubcard points on spa services.

The Spa at Turnberry in Scotland was named Espa’s Worldwide Spa of the Month for December 2021. Selected from more than 300 spas across 55 countries, the spa was recognised for its unforgettable, high-end experience.

A new creative salon, Pink Gorilla, has opened in Chesterfield. Co-founded by Kerry Manders and Leanne Hemmens, the Instagrammable location offers nail, brow and hair services. Manders said the aim was a salon that is “buzzing with creativity and positivity”.

Louella Belle launches platform Lisa & Lou to help therapists generate extra retail revenue

Distributor Louella Belle has launched independent online platform Lisa & Lou to help beauty therapists generate extra revenue by selling retail products to clients without the need to invest in or stock large amounts of inventory.

The platform, named after the late Louella Belle founder Lisa Crook, empowers beauty therapists to become “Pro Stars”, who sell online directly to their community of customers with a unique link to their own web shop. There are no set-up costs, and users earn a guaranteed commission of at least 25% on each product sold.

The platform is designed to enable clients to support their beauty therapist by shopping at their online store for aftercare products, as well as offering peace of mind, as customers know all products listed on Lisa & Lou come endorsed by a professional.

“We wanted to create an online platform where beauty professionals could come together and share their favourite brands with their clients and social networks, while earning extra revenue. We truly believe that Lisa & Lou is the solution,” said Jamie Crook, joint chief executive of Louella Belle and Lisa & Lou.

“Of course, true to the Louella Belle ethos, a team of knowledgeable mentors and professionals will be there to support our Pro Stars every step of the way, with all training and marketing materials free and available online.”

Soho House signs global agreement to use Lava Shells in signature massages

Shared Beauty Secrets has signed a partnership with private members’ club Soho House so the group can use Lava Shells in all its signature massages.

From December 2021, Lava Shells are being incorporated into the Soho House bespoke signature massage available at its Cowshed Spas and new Soho Health Clubs. It has launched in Rome and London and will be rolled out to the rest of the group in 2022.

Soho House Health Club group director Reena Hammer said: “Everything we do at Soho House is driven by our members and making their membership better. We’re excited to introduce the Lava Shells tools…to give an enhanced massage experience.”

Shared Beauty Secrets international trainer Vanessa Franklin added: “It has been a joy training the Soho House Health Club team who have such a beautiful approach to their guests wellbeing. I’ve taught the team how to use Lava Shells as an extension of their hands, enabling them to use the warm shells freestyle to suit each guest’s individual needs.”

CACI reports strong training and sales numbers at the end of 2021

After months of Covid-19 restrictions meaning that class numbers had to be restricted, aesthetic devices company CACI’s training went back to full capacity in November 2021.

Up to 16 delegates can now attend Synergy training, whereas earlier in the year they were only allowed six delegates per course.

“The training centre at our head office in Elstree has been buzzing… with new delegates all keen to return to face-to-face training,” said managing director Dean Nathanson.

The brand also had a stellar end to 2021, having sold 24 CACI machines at Professional Beauty London in October, as well as a further six purchased from show leads in the subsequent weeks.

Urban partners with Jennifer Young to train mobile therapists in oncology massage

On-demand wellness app Urban has partnered with cancer skincare specialist Jennifer Young to teach oncology touch treatments to its mobile therapists in London, Manchester and Birmingham, in a move to bring more specialised massage to cancer patients in the comfort of their own home.

More than 70 Urban mobile therapists are undergoing Jennifer Young’s accredited specialist course following requests from staff for training to help them better support cancer patients.

“We’ve always had requests for oncology massage but due to holistic therapies being harder to access through the NHS in the past 18 months, we’ve seen those requests increase,” said Urban co-founder Jack Tang.

Jennifer Young has also launched a bespoke gifting service for cancer patients, which tailors gifts to the personal needs of loved ones who have experienced a cancer diagnosis.

Sustainable Beauty Coalition urges businesses to join Government’s SME Climate Hub

The Sustainable Beauty Coalition (SBC) is calling on beauty businesses to sign up to the Government’s SME Climate Hub and commit to reducing their carbon footprint, warning that unless owners can demonstrate they are making real progress in reducing their carbon output then they could face the potential threat of higher tax rates.

The SME Climate Hub is a onestop-shop for small- and mediumsized enterprises to make a climate commitment and is a place to access tools and resources that will help businesses understand their emissions and make a plan to tackle them.

SBC chair Jayn Sterland, said: “We know that our industry uses a lot of water, heat and electricity. All of us are trying to do our bit but we could be in danger of facing water shortages or tax hikes on industries like ours that are higher carbon output, so let’s do something now to change this.” Find out more at

Diary dates

// January 27–29 IMACS Annual World Congress Palais des Congres International expo covering aesthetic procedures. +33 (0) 140 738 282

// March 4–6 Beauty Düsseldorf Messe Düsseldorf Fair for cosmetics, nails and spa. +49 211 4560 7602

// March 6–7 Professional Beauty GCC Festival Arena, Dubai The biggest industry event in Dubai includes live stages and workshops. +971 (0) 4375 7300

// March 10–14 Cosmoprof Worldwide Bologna Fairground District, Bologna, Italy Exhibition with separate dates for packaging, perfume and beauty. +39 02 796420

// April 3 World Spa & Wellness Awards London Prestigious awards ceremony celebrating the best spa operations across the globe. 020 7351 0536

// April 3–5 Professional Beauty London ExCeL London The show is back as a two-day physical event with product launches and education, followed by a one-day online event. 020 7351 0536

This article appears in January 2022

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This article appears in...
January 2022
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