TRICKS OF THE TRADE

EDITOR’S COMMENT
The New Year is always a time to

NEWS
Sustainability, waterless products and landscape nail art top

PROFESSIONALBEAUTY.CO.UK
We take a look inside PB’s digital world

GETTING IT RIGHT FOR GOOGLE
As Google’s algorithm changes to favour questions, Kat Rodway explains how to adapt your content to make sure you are seen by customers

INSIDER BEAUTY
Our exclusive monthly benchmarking stats for each sector of the market

INSIDER SPA
PRETTY LITTLE THING With customers now focusing more

INSIDER NAILS
PHOEBE This month, the focus has been on

HELP YOURSELF
As we make plans for a positive 2022, Hellen Ward shares 10 life lessons to get you and your business off to the right start

T LEVELS EXPLAINED
T Level industry placements will shape the talent of tomorrow and address the entry-level skills shortage. NCFE & VTCT explain how

ASK THE EXPERTS
Our beauty experts answer your questions about every aspect of running a salon or spa business

WHAT’S NEW FROM FRESHA?
The world’s best salon software keeps getting better. Here’s what’s new and coming up

TALKING TO… GEMMA HOLT
The owner of PB Awardwinning Lily’s Beauty Salon tells Amanda Pauley how she carved out a career against all odds, the benefits of specialising in holistic therapy, and how she’s generating retail sales on a par with treatment revenue

HOW SELF TAN BECAME SELF-CARE
After a turbulent 18 months, tanning has become so much more than a way for clients to get their glow on. Melanie Macleod speaks to the experts about why tanning is more vital than ever on your treatment menu and the 2022 trends to look out for

THE 2022 TANNING KIT
These are the new tanning innovations to add to your kit this season so you can give clients a flawless faux glow

SPOTLIGHT ON...VITAMIN A
It’s the skincare industry’s wonder ingredient for anti-ageing, but do you know why vitamin A has such a stellar reputation? Amanda Pauley outlines everything you need to know…

6 WAYS TO GROW AVERAGE CLIENT SPEND
With most salons still looking to recoup losses incurred during last year’s closures, Liz McKeon offers up some tried-and-tested methods to increase average spend

COLLABORATION IS KEY
As more collaborative workspaces open across the country, self-employed therapists are being offered a new way of working. Lollie Hancock finds out how these spaces are benefitting professionals

RISE OF THE MACHINE
This month’s treatment launches offer advanced technologies to treat both face and body

BOTANICAL BLENDS
This month’s launches include smart skin, nail and waxing systems powered by potent plant-based formulations

TRICKS OF THE TRADE
Strictly Come Dancing and celebrity make-up artist Lisa Armstrong shares her top tips for breaking into the make-up industry and the importance of keeping hygienic