Professional Beauty
Professional Beauty



Looking to grow your business, digital and treatment skills? Don’t miss Professional Beauty London’s standout education line-up, taking place live at ExCeL London on October 17–18. With five live stages and three conference programmes, here’s what’s in store for visitors looking to take their business to the next level.

Live Stages

Business Skills Stage

Sponsored by

Presenting everything you need to grow your profits and your client base, the Business Skills Stage will host experienced speakers from across the UK. Are you struggling to make your salon stand out in an increasingly competitive marketplace? Learn from Salonology’s Hollie Power at 1pm on Sunday, October 17. Or are you thinking about going self-employed? Join award-winning therapist Kerry Beavis to find out how to start your own mobile or home-based beauty business at 11am on Monday, October 18.

Don’t Miss

Creating a strong consultation and retail culture for business success, with Justyna Rostek, director of Guinot Salon Earlsfield, on Sunday, October 17, at 3pm.

Better retail sales begin with a great consultation, but is your whole team on board? Join Rostek to hear the secrets behind the high retail sales in her salon and how to foster a culture of consulting and recommending that translates into sales.

Digital Skills Stage

Hone your online and social media presence to raise your profile and bring in new clients. Sharpen up your salon website with Kate Woods, founder of salon digital marketing company Salondipity, on Sunday, October 17, at 1pm, or sign up for Monday’s 11am session with Cey Sesiguzel, co-founder and producer at Two Fresh, to find out how to create great video content on Instagram, Facebook and TikTok.

Don’t Miss

Instagram Shops: there’s cash in your content, with social media consultant Vivienne Johns at 3pm on Monday, October 18.

Are you making the most of your opportunity to sell through Instagram? And did you know that adding an Instagram Shop allows you to enable swipe-up links even if you have fewer than 10,000 followers? In this session, Johns will explain why you need an Instagram Shop and how to develop it into a regular revenue stream.

“How to” Live Stage

This treatment skills and demo stage will take place on the Sunday only. Sign up to learn the latest in waxing, lashes, brows and make-up. Kerri-Ann Angus, owner of Peaches Salons and Academy and co-owner of The Beauty Base School, joins us at 11am with an ultimate guide to male back and torso waxing. And be sure to stick around until 4pm, when Rebecca Hood of Rebecca Hood Lash Academy will go through the latest lash extension trends.

Don’t Miss

Everything you need to know about brow lamination (including live demo), with Racheal Hall of Eyebrow Envy, on Sunday, October 17, at 3pm.

Brow lamination has been one of the hottest treatments in salons and is still going strong. Join Hall to see how you can get stunning results for every client, as she demos the technique on a model to give visitors a step by step.

Skin & Advanced Treatments Live Stage

Sponsored by

If you’re thinking about adding new technologies or skin actives into your treatments, then this stage is for you. Expert trainer Andrew Hansford will guide you through how to combine mesotherapy with other therapies at 11am on Sunday, October 17, while facialist Chelsée Lewis will outline the protocols and benefits of HIFU at 2pm on Monday, October 18.

Don’t Miss

How to successfully treat hyperpigmentation and scarring with Dija Ayodele, aesthetic skin specialist, on Monday, October 18, at 12pm.

Ayodele, founder of The Black Skin Directory, will talk you through how to achieve the best results on scarring and hyperpigmentation for all skin types.

Nail Skills Live Stage

In association with

Nail the new-season trends with our line-up of the industry’s best experts. This new programme, in partnership with session tech Marian Newman and her Federation of Nail Professionals, will feature some of the nation’s top educators, with a focus on strong skills and high standards. The stage will link with the new Nail Competition at PB London, with the Learn a Skill session involving an on-trend nail art demo for techs to replicate.

All Stages: £5 per session, £2.50 for VIPs, and £1 for students and lecturers:


World Spa & Wellness Convention

Sponsored by

The focus of this year’s convention will be on upskilling spa leaders and teams for the challenges ahead. Keynote speakers include JP de Villiers on resilience and self-mastery; and Jared and Ericka Weiner of The Future Hunters on how to navigate disruption in your business. There will also be panels with majorname spa directors on retaining a strong spa team, preventative health and much more.

A two-day pass costs £100 + VAT. A one-day pass (Sunday or Monday) is £70 + VAT. See the full programme and book at wswlondon

Education Forum

In association with:

Sponsored by:

Geared towards lecturers and college heads, the programme will feature sessions explaining the new National Occupational Standards and T-Levels, as well as a panel of leading employers sharing lessons from lockdown and discussing how the sector changed in response to the coronavirus pandemic.

A full-day ticket costs £10. See the programme and book at educationforum


The International Manufacturers & Distributors Forum (IMF) will run alongside Cosmetics, Ingredients and Packaging International (CIPI). The IMF brings together brand owners, distributors and retailers to network and learn business solutions; while the CIPI conference will cover everything you need to know about launching your own beauty brand, including routes to market, common pitfalls and latest in cosmetic regulation.

A one-day ticket (Sunday or Monday) costs £70+VAT, two-day ticket is £100+VAT. Book at northseminars

This article appears in the September 2021 Issue of Professional Beauty

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This article appears in the September 2021 Issue of Professional Beauty