Business Trends
Insider nails
Gellux Autumn 2020
It seems that coronavirus lockdown has affected clients’ treatment habits, with 10am (21%) now the busiest time for manicures and pedicures, followed closely by 11am (11%). Before lockdown, evening slots were the most sought-after as clients tried to get their talons done after work, but a preference for these earlier slots could be the result of customers working from home now with more flexible hours, or due to some people still being on furlough.
Age-related nail ridges are the issue that you treat in salon the most (56%). These usually occur longitudinally down the nail plate. However, you’ve also seen an increase in habit-tic (15%) - a series of horizontal ridges which are usually the result of habitual picking of the proximal nail fold; as well as beaus lines (5%) - horizontal ridges that normally affect all 10 nails.
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On the spot
Which time slot is busiest for appointments since reopening your services back in July?
1. 10am (21%)
2. 11am (11%)
3. 5pm (9%)
4. 4pm (8%)
5. 2pm (7%)
FACEBOOK is the social media site you get the most treatment bookings from thanks to good reviews
82% will be buying fewer AW20 nail products this year due to Covid-19
Which type of nail ridges are you treating in salon the most?
1. Age-related ridges (56%)
2. Habit-tic (15%)
3. Beaus lines (5%)
4. Rings of fire (4%)
23% of clients have booked more luxurious treatments since coronavirus lockdown lifted
What percentage of your regulars have booked in since lockdown restrictions lifted?
1. 50% (18%)
2. 80% (14%)
3. 90% (11%)
4. 40% (9%)
5. 30% (8%)
METHODOLOGY Insider is compiled from a monthly survey of spas and beauty salons. The people who participated represent a cross-section of the industry and were polled by email from August 24-September 1, regarding business for the month to August 31. Nail business for the Insider Nails page was calculated from data provided by salons that offer nail services among other treatments. The figures given represent the average score for each answer. Brands are ranked when mentioned by several respondents.