Professional Beauty - October 2020

In this edition


Editor’s CommentAs we move into autumn and the last quarter of the
Freckles and natural make-up top Pinterest beauty searches this yearFreckles, natural make-up and coloured eyeliner are
7,621 people took part in PB World for three days of online networkingProfessional Beauty Group hosted its first-ever online
inbriefMedik8 has partnered with Skinbrands to help beauty
40% of beauty salons can’t yet cover costs since reopeningBusiness has not bounced back as quickly as hoped
Government guidance update for close contact services in EnglandGovernment guidance on PPE and refreshments has been
inbriefPure Spa and Beauty has opened a new salon within the
Online searches for eczema and acne decreased in lockdownOnline searches for eczema, acne and redness decreased
New marketplace helps owners monetise vacant salon spaceOnline marketplace Occypyd has launched, helping salon
inbriefElemis has pledged its support to research and care
Mandatory face mask rule sees eye make-up sales soarSales of eye make-up in the prestige beauty market
Sk:n Group expands portfolio with The Mole Clinic acquisitionThe UK’s largest clinic group Sk:n has acquired The
diarydatesNovember 2 Professional Beauty Awards London Hilton
Sweet Squared launches Switch.2 online conversion coursesDistributor Sweet Squared (S2) has launched Switch.2
Natura Bissé develops spa initiative for care home workersSpas in the UK and Ireland are taking part in Spanish
professional beauty .co.ukWe take a look inside PB’s digital world
The reel DEALThe growth of short-form video continues, with Instagram Reels now the latest player in the market. PB’s social media editor Chris Halpin explores how salons can use these tools to promote their services
Insider beautyOur exclusive monthly benchmarking stats for each sector of the market
Insider spaMaking sure your spa is in the black financially while
Insider nailsIt seems that coronavirus lockdown has affected clients’
The ripple EFFECTWith an uncertain end to the year ahead, now’s the time to make tough decisions and call in support, writes Hellen Ward
ask the EXPERTSOur beauty experts answer an array of questions about every aspect of running a successful salon or spa business
Talking to… MARIE ReynoldsThe celebrity facialist tells Eve Oxberry why salons and spas need to take a more holistic approach to client consultations, and how distance therapies could help futureproof your income
Seeing REDRosacea can be complicated to treat, which is why it’s best to arm yourself with the knowledge to confidently help clients with this challenging condition, write Amanda Pauley and Eleanor Vousden
Listen upSharmadean Reid, founder of software company Beautystack, tells Amanda Pauley what needs to be done to get the beauty industry the respect it deserves and what the key to the sector’s recovery will be
Christmas crackersReawaken your clients’ sense of wonder this festive season with these spectacular Christmas collections from the pro brands
Make work experience work forYOUAre you considering taking on a student in your salon? Employment engagement leader Hilary Orr tells Eleanor Vousden how to make work experience benefit your salon and inspire the next generation of therapists
Face the FUTUREWith results-driven facials well and truly back on the cards, these are the latest launches to know about
Clean AND clearThis month’s launches include organic and vegan products, plus some new ideas to help salons with infection control
How to make it as a… beauty CAMPAIGNERWant to campaign for change but don’t know where to start? Sarah Wilkinson, owner of Equilibrium Silsden, explains how to fight for what you believe in and rally the industry together
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