Online searches for eczema and acne decreased in lockdown

Online searches for eczema, acne and redness decreased during coronavirus lockdown as these skin conditions became less of a concern for consumers during this time.

According to digital beauty company Revieve, from March to April, consumer searches for rosacea as a skin concern shot up by 111%. Meanwhile, eczema searches rose 102%, redness 96% and acne 87%, the report found.

However, in July, identifications of these conditions as top skincare issues dropped, showing that four months indoors, away from environmental aggressors such as the sun, pollution and grime, could have had a positive impact on clients’ skin.

Searches for eczema decreased 37% in June, 22% in July and then another 20% in August, while interest in redness dropped 39% in June, 14% in July and a further 3% in August, the data discovered.

However, skincare conditions that have increased in concern to clients are wrinkles and fine lines, with search terms up 14% in August; and dark spots, which increased by 13%.