Professional Beauty
Professional Beauty


Showing off


Alumier MD

The cosmeceutical brand will talk visitors through its latest launches, including a skin-conditioning toner called Bright and Clear Solution. The toner exfoliates dead skin cells and helps refine skin with lactic acid, lime pearl, soy amino acids and antioxidant complex superox-C.


Advanced Nutrition Programme will showcase its relaunch and a new concept in beauty supplements. Skincare Boxes are designed to help take the guesswork out of supplements for clients and provide therapists with a pre-dosed, balanced solution to recommend.


Visitors can be among the first to discover Dermalogica’s new launch – Nightly Lip Treatment. The hydrating, firming lip and perioral cream claims to help smooth the appearance of laughter and feather lines overnight. The treatment uses volumising technology and Indian gentian extract, among other ingredients.


Visitors can get acquainted with one of the brand’s biggest launches of late, the Life Elixirs range of “modern aromatics”, which includes bath, body and fragrance products. Those interested in the Biotec system can take on the machine with opening offers starting at a 10% discount.

Katherine Daniels

Katherine Daniels will be showcasing its new Instant Effect Eye Masks, which combine highly concentrated sea kelp with a mineral complex. A hyaluronic acid additive saturates the masks to revitalise and hydrate the eye area, adding luminosity and plumping.


The focus on the Murad stand will be on the brand’s “connected beauty” approach to skin, health and lifestyle wellbeing. Key launches are the new City Skin products, formulated to protect skin from blue light, pollution and infrared radiation, as well as UVA and UVB damage.


Fans of the French marine skincare brand can take advantage of a special offer at the show. New customers who place an opening order can get their hands on a package worth £1,000 that includes products, POS materials and training.


Advanced Esthetics Solutions

The aesthetics devices distributor will be at the show with a special interest-free credit offer on the Pollogen GeneO+ facial platform. The four-in-one machine combines exfoliation, oxygenation, product infusion and skin tightening and will be demoed on stand across both days of the show.


At the show, Lynton will showcase its upgraded version of the Lumina laser and IPL platform. The device combines five technologies and claims to help treat at least 24 concerns. Also on stand will be the 3 Juve anti-ageing system, with protocols to resurface, brighten and lift the face.


Louella Belle

Artistic’s autumn collection will be on the Louella Belle stand for visitors to discover. Fueled and Furious comprises shades including dark green Hunter and gunmetal glitter Supercharged. Also on stand will be the Spanish-inspired Matadora collection from Morgan Taylor.


Caci will showcase its latest launch, the Synergy system. The facial device harnesses SPED dual-action technology to deliver simultaneous LED skin rejuvenation and microcurrent toning. There will be demonstrations of the machine on the stand and exclusive show offers available across both days.


Visitors interested in taking on non-surgical aesthetics devices could check out the 3D-lipo stand, where the team will be on hand to talk through its offer, including latest launch 3D-ultimate. The machine combines several advanced technologies for full face and body treatments.

Nail Harmony

Visitors at the show will be among the first to see Gelish’s autumn collection, Matadora, inspired by the culture and scenery of Spain. Customers will receive 10% off their full bill if wearing a Gelish or All That Jazz t-shirt. There will also be 10% off all courses booked.

KB Pro

Those interested in training in advanced brow treatments with KB Pro can talk to the team at the show about the range of options available. The brand’s range of KB Pro pigments for permanent eye and lip make-up will also be showcased.

Nouveau Skin Therapy

Visitors who purchase a Dermatude Meta Therapy machine at the show will receive an extra product bundle worth up to £894, increasing the complete starter kit to 32 treatments. The advanced treatment promotes collagen stimulation via microscopic perforations in the skin.


Jane Iredale

The mineral make-up brand will have a new colourway of its Eye Shadow Kit on stand. Naturally Glam contains five saturated, shimmering shades of Pure Pressed Eye Shadow in a rose gold compact, from chocolate brown to a light bronzed tone.

The only way to get free entry is to register in advance at

Lashes and brows

Billion Dollar Brows

BDB has launched a new retail item to help salons boost client spend after brow services. The Love Your Brows kit will be on stand at the show and includes Tweezerman Tweezers, Brow Gel and Universal Brow Pencil.

High Definition

The brow and make-up brand will be introducing a completely new treatment to its portfolio, to be unveiled at the show. There will also be exclusive offers on its training courses, while elite stylists will be on hand to offer brow treatments and makeovers on stand.


Australian Bodycare

The brand’s range of waxing and bodycare products will be at the show, including recently launched Tea Tree Spray. The non-greasy spray helps soothe, calm and reduce irritation from minor skin problems. It can also be used as a hand sanitiser and cooling foot spray

Eyelash Design Company

There will be two new treatments to preview from the Eyelash Design Company at the show. The company will introduce Microblading by Brow Perfect, and Lash Lift under the Lash Perfect brand. The treatment is a natural lash enhancement to give the appearance of longer, thicker lashes.


Moroccan Tan

There will be special show offers on the Moroccan Tan Starter Kit for visitors to take advantage of. The kit contains three-litre-size professional solutions plus a Tan Tent and Rapid Machine. The brand’s retail line will also be on stand.


Strip Distribution will bring Lycon to the show, with its range of waxes, Lycon Spa body products and Lyco’pedi pedicure range. Those interested in training with the brand can also find out about the range of courses on offer.

Nouveau Lashes

At the show, there will be an exclusive first look at Nouveau Lashes’ top-secret new products before they officially launch. There will also be demos of LVL, SVS, Express and Extend treatments. The pro product line will also be on stand and special offers will be available.


Simon Jersey

The recently launched linen blend range will be at the show for visitors to browse. An on-stand iPad bar will allow for digital shopping if buyers don’t want to take home their purchases on the day. All new buys will be eligible for a special show discount.


Visitors can drop by the Waxperts stand to see the brand’s products and techniques in action during live demos. The team’s educators will be on hand with information on training courses, including the new Manscaping male waxing course.

This article appears in the Professional Beauty August 2017 Issue of Professional Beauty

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This article appears in the Professional Beauty August 2017 Issue of Professional Beauty