Adam & Eve announces rebrand to Jax Wax Australia

Waxing brand Adam & Eve will soon unveil its global rebrand to Jax Wax Australia. Following feedback from salons and therapists the brand has developed new fragrances such as Honeysuckle (pictured) and designed updated packaging in line with its new identity, while sticking with its vegan and paraben-free formulations. Karen Colborne, owner of Jax Wax distribution UK, commented: “Collectively, everyone felt that we needed a rebrand to enhance an already fantastic product range that provides the best possible results from the newest formulations”.