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Innovations beauty (@Innovations25): @pro_beauty morning research #stayahead #besttrademag

THIS MONTH WE ASKED YOU…

What’s the biggest business challenge you’re facing at the moment?

The Potting Shed Spa (@pottingshedspa): There are some horrible microbladed brows being bandied about – you get what you pay for. Choose wisely folks. Groupon is eroding our industry, sadly – quick sale without considering consequences. Breaks my heart.

Olive Tree Marketing (@OliveTreeMS): Entering industry awards like the #PBAwards can be a fantastic way to snag a little more exposure for your business.

ON THE BLOG

With cybercrime on the rise, it’s important to know what measures to take to avoid an attack on your salon or spa. Salon Genius’s Ian Johnstone explains the backup procedures you need in place, the antivirus and antimalware software to use, and what to do if you lose all your data. Read it here: professionalbeauty.co.uk/blogs

Hot on the PB website

How to help therapists improve their social skills

Farrah commented: “This is a great article and we have employed this method for 20 years. However, I have noticed a complete ignorance with a lot (not all) of generation Z, simply no social skills. Quite a challenge!”

Rubywoo commented: “This should be taught in college. It is astonishing if a therapist hasn’t been taught to grasp this very basic part of the clients’ journey.”