Professional Beauty
Professional Beauty


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Insider nails

Business has been slower in the nail sector this month, with treatment and retail sales remaining flat on last year. However, you told us that you still performed on average 28 manicures and pedicures per week and that Saturday is your busiest day for appointments.

Sharing your nail art skills on social media is a great way to raise your profile and many of you are using popular hashtags #nailsalon, #manicure and #nailsofinstragram when posting. Knowing your business figures inside-out is also important, which is why 47% know the exact cost of product used in each manicure.

On the spot

Which hashtag do you use most when posting your nail work on social media?

1. #nailsalon

2. #manicure

3. #nailsofinstagram

4. #nailsservice

Is your busiest day for appointments

47% know their basic product costs to do a manicure

METHODOLOGY Insider is compiled from a monthly telephone survey of spas and beauty salons. The people who participated represent a cross-section of the industry and were polled by phone from June 1–7, regarding business for the month to May 31. Nail business for the Insider Nails page was calculated from data provided by spas and salons that offer nail services among other treatments. The figures given represent the average score for each answer. Brands are ranked when mentioned by several respondents.

Accessorize

May 2017 in numbers

HOW DID TREATMENT BUSINESS IN MAY 2017 COMPARE WITH MAY 2016?

41% BETTER

50% SAME

9% WORSE

28

NAIL TREATMENTS PERFORMED ON AVERAGE PER WEEK

HOW DID RETAIL BUSINESS IN MAY 2017 COMPARE WITH MAY 2016?

20% BETTER

66% SAME

14% WORSE

This article appears in the Professional Beauty July 2017 Issue of Professional Beauty

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COPIED
This article appears in the Professional Beauty July 2017 Issue of Professional Beauty