Beauty consumers who live in Leeds, London and Coventry spend the most on treatments throughout the year, according to research by UK credit comparison specialist Totally Money.
Leeds dwellers spend on average £7,000 a year on beauty, with 79% saying they considered their looks important, the report found. Leeds residents are also the biggest spenders on teeth whitening and have the highest spend per head on dermatologists, a staggering £587 a year.
Londoners shell out on average £6,300 a year on beauty and spend the most in the UK on gyms – £601 per year per person, while Coventry consumers match Londoners for the average annual spend per person but shell out more on haircuts, their biggest expenditure at £750 a year.
The UK’s top 10 beauty cities, based on average spend per person on beauty, are: Leeds (£7K), London (£6.3K), Coventry (£6.3K), Belfast (£5.9K), Manchester (£5.6K), Birmingham (£5.6K), Chester (£5.2K), Salford (£5.2K), Bradford (£5.2K) and Wakefield (£5.2K).
At the other end of the scale, Aberdeen had the lowest average annual spend at £2,710. The study also discovered that the average Brit spends £4,454 on their looks throughout the year.