Professional beauty.co.uk

Beau mobile (@beaumobiletoyou): Thanks @pro_beauty for my monthly mag! Always enjoy catching up with the latest #trends on a quick break. See you at #PBNorth in October.

THIS MONTH WE ASKED YOU…

What do you find is the most effective way to PR your salon?

36% PROMOTE TREATMENTS ON SOCIAL MEDIA

INCENTIVISE EXISTING CLIENTS TO RECOMMEND YOU 24%

22% KEEP WEBSITE UP TO DATE

10% INVITE JOURNALISTS TO REVIEW TREATMENTS

8% ADVERTISE IN LOCAL PUBLICATIONS

Frannie Rhodes (@PrudenceBlak): Great article by Hellen Ward in PB June on failing better. it applies to all areas of life. I have definitely learned how to fail better over the years.

VTCT (@VTCT_uk): Great time for careers in hair and beauty, especially with the new professional apprenticeship standards around the corner.

ON THE BLOG

Want to make your salon one of the best places to work in the UK? Lesley Caster, owner of City Retreat Salon & Spa in Newcastle and Professional Beauty’s Employer of the Year 2017, reveals how you can build a bond of trust with staff through praise, recognition and learning. Read it here: professionalbeauty.co.uk/blogs

Hot on the PB website

Vitamin D: how to get enough safely

Clare Hanson commented: “In 2014 I found out I had vitamin D deficiency and was put on a high-dose vitamin D tablet. The downside is that I didn’t find out about the deficiency until I discovered that I had L&C spinal osteoarthritis. I never thought I would get any of this as I was normally fit and well. Three years later, I’m still having to take the vitamin D tablets.”