Professional Beauty August 2021 Articles

EDITOR’S COMMENT

This month, we’ve been busy here at PBHQ,

NEWS

Skinimalism trend set to drive global skincare market

PROFESSIONALBEAUTY.CO.UK

We take a look inside PB’s digital world

AHEAD OF SCHEDULE

It can be hard to manage both a salon and its online presence. Salon social media expert Debbie Lewis outlines how to batch, schedule and strategise, to create a social media plan you actually have time for

WHAT MAKES A GREAT SALON BRAND?

A standout salon brand is more than just a logo and colours. Salon software provider Beu explains

HELPING HANDS

With constant hand washing and sanitising, therapists are more prone to skin conditions and allergies. Matt Taylor, brand and education manager at Eve Taylor London, explains how to care for our hardworking hands

THE NATION'S FINEST

The scores are in and the shortlist for the Professional Beauty Awards 2021 can now be revealed

INSIDER BEAUTY

Our exclusive monthly benchmarking stats for each sector of the market

INSIDER SPA

OLIVER BONAS Making sure you have a steady

INSIDER NAILS

PRETTY LITTLE THING Upskilling is the word of

FINDING BALANCE

As lapsed clients return to salons and spas, we have a unique opportunity to maximise on their need for downtime and professional care, writes Hellen Ward

ASK THE EXPERTS

Our beauty experts answer your questions about every aspect of running a salon or spa business

TALKING TO… KATHERINE FLOOD

PB’s Therapist of the Year 2020 tells Eleanor Vousden what it takes to stay at the top of your game, balancing a career with motherhood and the challenges facing therapists today

FALL HEADFIRST INTO AUTUMN

AW21 is a tale of two halves when it comes to nail art. From subtle hints of colour to attention-grabbing retro designs, Melanie Macleod uncovers the trends

GET THE LOOK

Translate the trends from catwalk to client with these AW21 colour collections from the pro nail brands

COLOUR CODE

Featuring influences from the ’90s and bold pops of colour, pro make-up artist Tamara Tott outlines the key make-up trends set to be popular with clients next season

THE HOT LIST

Looking to be inspired? Amanda Pauley explores eight of this year’s best beauty industry book and podcast releases to help get you motivated

TAKE COVER

If you have selfemployed therapists or techs working in your salon or spa, do you need to provide cover for them? Insurance specialist Christina Ryan explains

FAST & EFFECTIVE

Launches this month include faster lash and brow systems and deep-cleansing, anti-ageing facials

SMART SKINCARE

Launches this month include industry-leading sun protection, hydrating skincare and a chakra-balancing eye mask

ADVANCED NOTICE

Emma Bennett, owner of Skin Warrior, Beckenham, tells us why advanced technologies could be the key to your treatment rooms’ future success