Professional Beauty
Professional Beauty

Professional Beauty August 2021 Articles

EDITOR’S COMMENT
This month, we’ve been busy here at PBHQ,
NEWS
Skinimalism trend set to drive global skincare market
PROFESSIONALBEAUTY.CO.UK
We take a look inside PB’s digital world
AHEAD OF SCHEDULE
It can be hard to manage both a salon and its online presence. Salon social media expert Debbie Lewis outlines how to batch, schedule and strategise, to create a social media plan you actually have time for
WHAT MAKES A GREAT SALON BRAND?
A standout salon brand is more than just a logo and colours. Salon software provider Beu explains
HELPING HANDS
With constant hand washing and sanitising, therapists are more prone to skin conditions and allergies. Matt Taylor, brand and education manager at Eve Taylor London, explains how to care for our hardworking hands
THE NATION'S FINEST
The scores are in and the shortlist for the Professional Beauty Awards 2021 can now be revealed
INSIDER BEAUTY
Our exclusive monthly benchmarking stats for each sector of the market
INSIDER SPA
OLIVER BONAS Making sure you have a steady
INSIDER NAILS
PRETTY LITTLE THING Upskilling is the word of
FINDING BALANCE
As lapsed clients return to salons and spas, we have a unique opportunity to maximise on their need for downtime and professional care, writes Hellen Ward
ASK THE EXPERTS
Our beauty experts answer your questions about every aspect of running a salon or spa business
TALKING TO… KATHERINE FLOOD
PB’s Therapist of the Year 2020 tells Eleanor Vousden what it takes to stay at the top of your game, balancing a career with motherhood and the challenges facing therapists today
FALL HEADFIRST INTO AUTUMN
AW21 is a tale of two halves when it comes to nail art. From subtle hints of colour to attention-grabbing retro designs, Melanie Macleod uncovers the trends
GET THE LOOK
Translate the trends from catwalk to client with these AW21 colour collections from the pro nail brands
COLOUR CODE
Featuring influences from the ’90s and bold pops of colour, pro make-up artist Tamara Tott outlines the key make-up trends set to be popular with clients next season
THE HOT LIST
Looking to be inspired? Amanda Pauley explores eight of this year’s best beauty industry book and podcast releases to help get you motivated
TAKE COVER
If you have selfemployed therapists or techs working in your salon or spa, do you need to provide cover for them? Insurance specialist Christina Ryan explains
FAST & EFFECTIVE
Launches this month include faster lash and brow systems and deep-cleansing, anti-ageing facials
SMART SKINCARE
Launches this month include industry-leading sun protection, hydrating skincare and a chakra-balancing eye mask
ADVANCED NOTICE
Emma Bennett, owner of Skin Warrior, Beckenham, tells us why advanced technologies could be the key to your treatment rooms’ future success