1 mins
INSIDER SPA
CURVY KATE
January showed steady performance for spa businesses, with 35% seeing an increase in treatment bookings compared to January 2024 and 33% maintaining the same level of business. Retail sales remained stable for most, with 57% reporting consistent figures and 24% experiencing growth. Treatment room occupancy also reflected strong demand, averaging an impressive 76% throughout the month.
Understanding client preferences remains a priority, with spas leveraging various tools to gain insights. CRM tools and management software (35%) lead the way, closely followed by social media analytics (34%) and website tracking via Google Analytics (31%).
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On the spot
Which client type do you find most valuable to your spa business?
1. Regular, local clients (46%)
2. All are equally important (45%)
3. Occasional big spenders (9%)
67% offer express treatment options for time-conscious clients
Which tools do you use to understand client behaviour?
1. CRM or client management software (35%)
2. Social media analytics (34%)
3. Google Analytics for website traffic (31%)
Month in numbers
76% average treatment room occupancy in January