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EDITOR’S COMMENT

Spring is traditionally a time for renewal, and this month we’re looking ahead to the nail makeup looks that have filtered down from the catwalks and experimental artists to shape the trends clients will be coveting this season.

Check out the big predictions from some of the UK’s most prominent nail artists on page 74, including ethereal finishes, translucent berry tones and contrasting textures. Then our makeup trend report on page 84 delivers the skin, brow, lip and cheek finishes you need to keep your clients on trend until summer.

This issue, we also bring you the first in a series of World Spa & Wellness Exclusive, a new section where we’ll be exploring new developments set to shape the spa and wellness market. To kick things off, we take a closer look at the changing relationship between fitness and spa and how you can cater for what the modern wellness client wants (see page 68), as well as exploring some of the trends and initiatives that are having the biggest impact for 2025 from page 65.

One person who is definitely aiming to shake things up this year is Caroline Hirons, and after announcing the launch of her professional division Skin Rocks Pro last month, we met up with her to discuss her plans in more detail, including how she intends to make an impact in an already crowded pro skincare market. Get ready for the big reveal on page 55.

While it’s important to dream big when making plans for the season ahead, there’s an increasing number of salon owners setting their sights on something a little smaller when it comes to their actual premises. Our feature on how to set up a salon in your garden explores the increasing popularity of home-based salons, including how to overcome the challenges of going it alone, to create a thriving business in your own backyard. Check out the advice from some leading beauty professionals who are doing home-based beauty right on page 92.

We hope you love what you read. Send your feedback to my team and me at pb.editorial@thepbgroup.com

Editor

This article appears in March 2025

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March 2025
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EDITOR’S COMMENT
Spring is traditionally a time for renewal, and
NEWS
Global interest in alternative healing and therapies surges
Gentle care for growing skin
With young skincare consumers increasingly experimenting with active ingredients, it’s crucial to educate them on safe and suitable skincare
PROFESSIONALBEAUTY.CO.UK
We take a look inside PB’s digital world
5 nail brand owners TO FOLLOW
Five brand bosses who have made it big, both in the nail industry and on social media
INSIDER BEAUTY
Our exclusive monthly benchmarking stats for each sector of the market
INSIDER SPA
January showed steady performance for spa
INSIDER NAILS
The new year began on solid
on the SCENE
Behind the scenes at the parties, launches and events in the world of beauty, aesthetics, spa and nails
THE HOUSE of beauty
Laura Brand , founder of the The House of Beauty, shares her passion for skincare and why she remains committed to Dermalogica after 25 years
Integrity IS ALL
In a society where ghosting has become the norm, it’s more important that we show up for each other and for our clients, and demand the same from our suppliers, writes Hellen Ward
ASK THE Experts
Our beauty experts answer your questions about every aspect of running a salon or spa business
Talking to… CAROLINE HIRONS
The brand founder, consultant, author, blogger and skincare pro tells Eve Oxberry how she intends to shake up the industry with the launch of Skin Rocks Pro
SPA AND WELLNESS TRENDS for 2025
Staying ahead of emerging trends is crucial for spa professionals – here are our top picks for the year ahead
FIT FOR purpose
With an increasing demand for wellness-focused stays, leading spas are incorporating fitness and movement into their offerings. Ellen Cummings asks spa directors how they’re bridging the gap between spa and fitness
Mystical MOMENT
Nails are taking on spiritual and ethereal elements this spring/ summer. Kezia Parkins explores some of the trends set to take over
SPRING FLING
Step into spring with these fresh tones that make up the newest collections from professional nail brands
SPRING forward
Makeup trends for spring/ summer 2025 include satin skin, raspberry tones and Y2K vibes. Erin Leybourne asks the experts how to channel these into wearable looks for your clients
SUPPORT OUR SALONS... your say
Professional Beauty’s #SupportOurSalons campaign is calling for relief measures to mitigate the increased costs created in the Autumn Budget. We asked salon owners to share how the changes are impacting them
BACKYARD beauty
Home-based salons can be an ideal solution for those looking for an alternative to traditional salon setups. Ellen Cummings explores the experts’ top tips for creating a garden salon
Protecting your brand
Rebecca Dowdeswell shares her advice for other beauty professionals on trademarking business names following a long-running dispute
SMOOTH flow
New treatments channel the healing energies of the sea and we road test some interesting new facial treatments
PERSONAL TOUCH
Launches this month include smart skin, nail and lash products to help you personalise treatments to meet every client’s needs
ACCESS ALL AREAS
Advanced aesthetician, educator and salon owner Lola Dansu tells Erin Leybourne what we need to do to encourage new talent into the beauty industry
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