INSIDER BEAUTY
Our exclusive monthly benchmarking stats for each sector of the market
GEORGE AT ASDA
The year kicked off with positive momentum for salons, with 50% reporting an increase in treatment business compared to January 2024. A further 27% saw stable performance, highlighting steady client demand despite the post-holiday period. Retail business saw mixed results, with 45% experiencing growth, while others faced challenges.
Treatment room occupancy averaged an impressive 70%, showing that clients are prioritising self-care and beauty treatments even in the quieter winter months. To cater to busy schedules, 67% of salons now offer express or shorter treatments, allowing time-conscious clients to maintain their beauty routines without long appointments. This flexibility ensures that salons can attract a broader clientele and maximise bookings.
On the spot
Which client type do you find most valuable to your salon business?
1. Regular, local clients (64%)
2. All are equally important (36%)
67% offer express treatment options for time-conscious clients
Month in numbers
70% average treatment room occupancy in January
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