EDITOR’S COMMENT

The ability to adapt quickly to change is vital for any business owner, and with the recent Autumn Budget having significantly impacted the financial outlook for most small businesses, many of you are already implementing new measures. Take a look at our Insider survey results (from page 23) and our digital round-up (page 19) for more on the industry’s reaction to the Government’s changes.

For any beauty business with employees, successful change relies on engaging the team and getting them on board with your plans, and in our hot topic feature on page 63, trainer and consultant Kay Pennington explores the four Cs of change management, outlining how to juggle communication, cultural change, structural change and technological change to smoothly implement a new strategy.

While the onus is undoubtedly on the business owner to motivate people to embrace a shift in direction, often the key to this lies in identifying the people within your team who are best equipped to support you and drive that forward. As Hellen Ward points out in her column on page 28, sometimes the most “disruptive” team members can prove the most valuable when a fresh outlook and a sense of determination are required.

One person whose seen a lot of change in the industry during his career is makeup artist and Glow Up judge Dominic Skinner and in our lead interview on page 37 he shares his advice for young people trying to break in to the competitive world of modern makeup artistry. Read his advice on how to cut through the noise on social media and get noticed, and how we can help change outdated attitudes about careers in beauty.

There is also plenty in this issue to help you develop your treatment offering, from a deep dive into the triggers and treatments for psoriasis (page 58) to a focus on how to tailor your brow services to meet the needs of each individual client and provide a truly bespoke treatment (page 42).

Editor