INSIDER NAILS

ROMAN ORIGINALS

In this month’s Insider survey, staff training and development emerged as the most significant area for improvement, with 57% of nail business owners wanting to focus on enhancing the skills of their teams. This investment in professional development helps ensure high-quality services and supports staff retention – make sure you don’t miss out on the nail education opportunities at Salon Beauty on October 13–14.

When it comes to introducing new trends or services, 38% of nail salons rely on client requests and feedback, ensuring they stay aligned with customer preferences. Industry events and trade shows like PB North and Salon Beauty also play a role for 27% of owners, offering insights into the latest innovations in the nail industry. Additionally, 24% take inspiration from social media trends, while 11% look to suppliers for recommendations on new products or services.

On the spot

Which aspect of your business do you feel needs the most improvement?

1. Staff training and development (57%)

2. Client experience and customer service (29%)

3. Marketing and promotions (14%)

82% use an appointment reminder system to reduce client no-shows

How do you decide which new trends or services to introduce to your business?

1. Client requests and feedback (38%)

2. Industry events and trade shows (27%)

3. Social media trends (24%)

4. Supplier recommendations (11%)

Month in numbers

How did nail treatment business in August 2024 compare with August 2023?

How did nail retail business in August 2024 compare with August 2023?

36 nail treatments performed on average per week in August

METHODOLOGY Insider is compiled from a monthly survey of spas and beauty salons. The people who participated represent a cross-section of the industry and were polled by email and social media from September 2 to September 10, regarding business for the month to August 31. Nail business for the Insider Nails page was calculated from data provided by salons that offer nail services among other treatments. The figures given represent the average score for each answer. Brands are ranked when mentioned by several respondents.