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INSIDER BEAUTY

Our exclusive monthly benchmarking stats for each sector of the market

MARKS AND SPENCER

When it comes to feedback, this month’s beauty salon owners value direct client referrals the most, with 33% citing word-of-mouth recommendations as the most impactful form of feedback. Online reviews are also highly valued, with 30% of owners prioritising their influence on new and returning clients. Direct client comments during salon visits rank third (23%).

Meanwhile, an overwhelming 89% of beauty salons offer personalised treatment plans tailored to individual client needs. This customisation is a powerful tool for client retention, as it shows a commitment to understanding each client’s unique preferences and concerns. Offering tailored services also gives salons a competitive edge, helping them stand out in a crowded market by offering a high level of client care.

On the spot

Which type of client feedback do you find most valuable?

1. Word-of-mouth referrals (33%)

2. Online reviews (30%)

3. Direct client comments during visits (23%)

4. Post-treatment surveys (14%)

89% provide personalised treatment plans for clients

Month in numbers

How did treatment business in August 2024 compare with August 2023?

How did retail business in August 2024 compare with August 2023?

77% average treatment room occupancy in August

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This article appears in October 2024

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This article appears in...
October 2024
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