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EDITOR’S COMMENT
Beauty salons have played a major role in the changing face of the UK’s high streets over the last decade and new figures show just how they are thriving compared with other traditional high street staples.
One of the reasons salons have stayed so vital is the industry’s ability to pivot and reinvent itself as consumer demands change and new technology becomes available. With most beauty salons being small, independent businesses, owners can make quick decisions to meet the needs of their clients, and new research this month shows that those needs include treatments and guidance around managing adult acne, sleep difficulties, and the skin and wellbeing effects of perimenopause. Check out our news from page 11 for more about these demands and how salons can meet them.
The cost-of-living crisis has pushed many consumers to be more cautious about the money they spend on treatments, seeking out tech-led services with proven results. As such, skin analysis devices are becoming an increasingly popular way to help therapists diagnose individual needs and demonstrate the results of treatment programmes and retail products. You can read our feature on how to integrate a skin scanner into your services on page 50, and our guide to some of the best devices on the market from page 54.
At the other end of the spectrum, holistic practices have also seen a surge in popularity in recent years, following the self-care movement of lockdown days and a prioritisation of authenticity and storytelling among Gen Z clients.
Our ayurveda feature on page 56 explores how spas and salons can integrate this popular practice into their services in an authentic way, while our facial massage feature on 60 looks into how therapists can tap into the resurgence in popularity of the classic treatment.
Editor