1 mins
EDITOR’S COMMENT
There’s no denying social media has played an increasingly dominant role in almost everybody’s lives over the last few years, particularly as algorithms shifted to prioritise video as a dominant medium.
As influencers increasingly move into the beauty space, pressure has grown for trained professionals to counteract some of the misinformation being shared online, particularly in aesthetics where the repercussions are often more dangerous. This month we meet some of the professionals helping to keep standards high. Our interview with Dr Maryam Zamani on page 49 uncovers how the aesthetic doctor makes an impact across different social channels while retaining professional integrity, while in our ASMR feature on page 59, we talk to the famous Dr Pimple Popper and others about how to engage in the lighter side of social content while retaining responsible messaging.
But it’s not just online where the need to differentiate between qualified, responsible professionals and those entering the industry to make a quick buck is growing. While work may be ongoing to introduce licensing, in the meantime we’re shining a light on the businesses setting an example through impressive levels of training and customer care, and a focus on supporting the beauty industry as a whole. Meet the winners of the Professional Beauty Awards from page 73, as we go behind the scenes of each business to find out what makes them so special.
If you missed the awards night or indeed the Professional Beauty London show, you can catch up on just a few of the highlights from page 64.
This issue also delves deeper into tanning advice for working with clients with eczema and psoriasis (page 54), plus tips on everything from getting the most out of nail e-files (page 45) to how to make dynamic pricing work for your spa (page 104).
Editor