1 mins
Insider Beauty
Our exclusive monthly benchmarking stats for each sector of the market
OLIVER BONAS
January wasn’t just an opportunity for fresh starts and innovations – it was a shining success for the beauty industry. Over half of Insider survey respondents (54%) reported a surge in treatment business and 29% saw an increase in retail sales, despite many clients typically wanting to spend less money after the extravagances of the festive period. Treatment room occupancy remained strong at 69%, further demonstrating the essential value of beauty services.
When scouting for the perfect location to open a salon, accessibility and parking options were the most popular consideration, with 86% of respondents selecting this option. This was closely followed by rental and operational costs (71%) and foot traffic and visibility (57%).
On the spot
When deciding on a salon location, which factors are most crucial?
1. Accessibility and parking (86%)
2. Rental and operational costs (71%)
3. Foot traffic and visibility (57%)
4. Demographics of local community (54%)
5. Community and neighbourhood vibe (40%)
6. Competitor businesses (23%)
7. Local licensing regulations (9%)
8. Proximity to home (3%)
60%
prefer to employ therapists who are trained in a wide variety of skills and can perform all treatments rather than recruiting specialists
Month in numbers
How did treatment business in January 2024 compare with January 2023?
How did retail business in January 2024 compare with January 2023?
69% average treatment room occupancy in January
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