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Insider Spa
CURVY KATE
The January 2024 data reveals that a substantial 63% of spa directors saw an increase in treatment business compared to the same month last year, alongside a 78% average treatment room occupancy, underscoring a positive trajectory for spas as the year started.
There is a notable preference among spa directors for therapists with versatile skill sets, as 85% expressed that they prefer to recruit therapists capable of performing a diverse range of treatments, ensuring adaptability and personalised service.
This breadth of range is reflected throughout the spa industry, with many spa establishments also choosing to incorporate elements of aesthetic treatments in their services – read more about this growing trend in our feature on page 106.
On the spot
When seeking inspiration for new spa treatments, which source do you find most influential?
1. Emerging technology in the spa industry (73%)
2. Client feedback/preference (11%)
3. Traditional healing practices or rituals (9%)
4. Collaboration with other wellness professionals (7%)
85% prefer to employ therapists who can perform all treatments rather than specialists
How do you incorporate thermal elements to enhance the spa experience?
1. Hot stone treatments (83%)
2. Hot tubs and jacuzzis (71%)
3. Saunas and steam rooms (56%)
4. Thermal pools (42%)
5. Thermal body wraps (29%)
6. Infrared sauna treatments (18%)
Month in numbers
How did treatment business in January 2024 compare with January 2023?
How did retail business in January 2024 compare with January 2023?
78% average treatment room occupancy in January