Professional Beauty - March 2024

In this edition

EDITOR’S COMMENTThe rise of the skincare-obsessed tween seems to
NEWSGen Z becoming increasingly knowledgeable about skin, says
PROFESSIONALBEAUTY.CO.UKWe take a look inside PB’s digital world
5 skinfluencers to followThese five UK-based skinfluencers are ones to follow on social media, whether you want to boost your knowledge
Insider BeautyOur exclusive monthly benchmarking stats for each sector of the market
Insider SpaThe January 2024 data reveals that
Insider NailsJanuary was also a positive month for
Zero-rights employeesThe rules around self-employed workers in salons have long been open to misinterpretation and abuse, but a new wave of “no-rights employees” is making things increasingly complex and unfair, writes Hellen Ward
ASK THE expertsOur beauty experts answer your questions about every aspect of running a salon or spa business
on the SCENEBehind the scenes at the parties, launches and events in the world of beauty, aesthetics, spa and nails
Talking to… SOPHIA AZIZAThe celebrity brow artist and PB London 2024 speaker tells Lollie Hancock how she built up her A-list client base and the skills it takes to go it alone as a brow tech
SPRING ZING1 OPI Paint and glaze it with OPI
NAIL AESTHETICS to knowKezia Parkins takes a deep dive into the “cores” and “aesthetics” that will be dominating the TikTok feeds of your clients to become top nail trends of spring/summer 2024
SPRING INTO ACTIONSet up spring success for your salon and get your business growing with Treatwell
BOLD is backDespite moves towards more natural make-up in recent years, our experts predict that bold looks will be back as the industry enters its “mob wife” era and elevates old trends for 2024. Lollie Hancock reveals the looks your clients will be dying to try
HERE COME the tweensMore children are becoming interested in skincare as their access to content on social media increases. Ellen Cummings explores why this might be cause for concern
INTERNATIONAL Brands PavilionDiscover the global brands exhibiting at PB London as part of the International Brands Pavilion
SAVING faceCollagen banking is the latest buzzy phrase taking over the skincare sector, but what does it actually mean? Ellen Cummings gets the lowdown
FEELING THE HEATChampion sauna master Pavel Poliacek, who works at The Spa at Galgorm in Northern Ireland, tells Ellen Cummings about the benefits of aufguss and how competitions can boost skills
Strong foundationClare Porter, owner of Fountain Beauty in Guildford, tells us why she takes on apprentices, how she’s tackled the recruitment crisis, and what it takes to run a successful salon for over 16 years
Blurred LINESAs more aesthetics clinics add a wellness element to their offering, Lollie Hancock investigates why the lines between medicine and holistic wellness are becoming increasingly blurred
ARE YOU A micromanager?The recruitment and cost-of-living crisis is breeding a new wave of micromanagers in salons across the UK. Valerie Delforge explains why it’s happening and how you can shift your mindset and work patterns to become a stronger leader
CLEAR runNew treatments offer options for clearer, brighter skin and we try some therapies with holistic elements
Hands upNew launches this month include skincare to treat the hands and feet, as well as some hot new nail colours 
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