2 mins
5 skinfluencers to follow
These five UK-based skinfluencers are ones to follow on social media, whether you want to boost your knowledge in a digestible way or find inspiration to start your own educational journey
Alicia Lartey
Instagram: @alicia.lartey TikTok: @alicia.lartey 10.1k
Alicia Lartey is the cool girl of the UK aesthetics scene. Her experimental style and confidence to execute alternative beauty trends makes her feed refreshing, and her credentials as an aesthetics practitioner make her a trustworthy source of information.
Lartey’s focus is on Black skin and, as a former acne sufferer, she arms her followers with information and ingredient recommendations to tackle complications like hyperpigmentation. She does deep dives, testing and comparing viral products. Interestingly, Lartey has expanded her reach to include hair and make-up content, which attracts a wider audience.
The Skin Priest
Instagram: @theskinpriest 153k TikTok: @theskinpriest_ 87.7k
Okikiola Emaleku, aka The Skin Priest, is a Birminghambased aesthetician who calls herself the Harriet Tubman of skincare due to her mission to shuttle confused clientele to the safety of expert knowledge. Her content is as hilarious as it is educational. By jumping on popular TikTok trends and Stitches, she brings home her message in memorable ways.
In her clinic, Facials By The Skin Priest, she offers in-depth consultations and takes a personalised approach to skincare, specialising in the management of inflammatory skin conditions like acne, hyperpigmentation and rosacea.
Evie Samuel
Instagram: @eviesamuel_ 57.8k TikTok: @sknperfct 15.6k
Being a cosmetic chemist, Evie Samual is naturally experimental. Samual’s Instagram and TikTok feed is packed with her testing peels, devices and clinical-grade skincare. Her credentials as a scientist in the space are enough for us to feel safe in her hands, but her glowing skin only adds to her allure. While she may have perfect skin now, it was her own struggle with postinflammatory hyperpigmentation that got her interested in skincare.
Her website, where clients can book in-depth skincare consultations, also features an ingredient glossary explaining everything from alpha hydroxy acids (AHAs) to vitamin K.
Andy Millward
Instagram: @andymillward_ 27k TikTok: @andymillward_ facialist 50.7k
The Birmingham-based facialist, aesthetician and educator uses his social media platforms to visually portray important information.
His video demonstrating UV exposure when using the incorrect amount of sunscreen is an example of the valuable content he creates.
Transparency is key to Millward’s brand; he talks candidly about his own ageing and evolving innovations in the industry and isn’t afraid to change his mind as new information emerges.
Dr Maryam Zamani
Instagram: @drmaryamzamani: 61.8K, @theguineapigpodcast: 2,455, @mzskinofficial: 107k TikTok: @drmaryamzamani 1091
The oculoplastic surgeon and facial aesthetics doctor specialises in facial aesthetic procedures in London. She is also founder of science-led brand MZ Skin. Dr Zamani speaks openly about difficult topics such as filler distortion, and turning down clients for surgery. To top it off, Dr Zamani is also co-host of The Guinea Pig Podcast, holding uncensored conversations about safe aesthetic treatments.