Beauty and nail salons outperformed almost all other sectors on the high street this year in terms of net increase in unit numbers, according to new stats (see page 11).
While this continued growth is certainly positive news for the industry as a whole, it does, of course, mean increased competition. So, it’s never been more important to be at the top of your game, and this month we bring you some in-depth guides to taking your treatments and your business to the next level.
Increasingly, clients are looking for a bespoke approach to skincare that takes into account not only their skin type or condition but also the very personal factors that make it react differently at different times.
Our focus on skin syncing for hormonal changes on page 75 outlines how to adapt your clients’ skin programmes in line with the changes that occur in the body during different stages of the menstrual cycle, while our focus on the skin microbiome (page 50) investigates the science behind skin microflora. We take a closer look at the balance of bacteria on the skin, how external factors can impact this and the ingredients and formulations that can help restore balance.
Meanwhile, if you’re looking to futureproof your business operations then our three-part technology focus has got you covered. We kick off with a guide to the tech everyone’s talking about – AI, sharing some practical ways salons and spas are using artificial intelligence to streamline processes and free up time on page 62.
Our software glossary (page 65) and brand guide (page 71) then bring you up to date with some of the industry tools that can help you reach your goals.
And, as we reveal the shortlist for 2024’s Professional Beauty Awards (see page 26) we introduce a stellar line-up of spas, salons and clinics that we hope will inspire you with ideas for your own business.