In September 2023, salon owners witnessed considerable growth, with 63% of Insider survey respondents seeing improvements compared to the prior year. While retail was less strong, with only 23% enjoying better sales, the high average treatment room occupancy is a testament to the value clients place on in-salon treatments.
Commitment to innovation helps to set salons apart from their competition, with new devices and treatments being released all the time. Industry trends and innovations are the guiding light when introducing new services for 37% of respondents, while 31% ranked client feedback and requests as their most influential factor. Find out more about the trend for combination treatments on page 45, where celebrity facialist Teresa Tarmey tells us about her passion for treating skin holistically.
On the spot
What is the primary factor influencing your decision to introduce new services or treatments?
1. Industry trends and innovations (37%)
2. Client feedback and demand (31%)
3. Cost-effectiveness and profitability (26%)
4. Staff expertise and training (6%)
have implemented sustainability practices or eco-friendly initiatives
Month in numbers
72% average treatment room occupancy
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