Insider nails |

1 mins

Insider nails


Business was slightly down on the previous year, with 34% of Insider respondents reporting lower treatment business and only 17% reporting better retail business, while 48% said it was worse. However, the festive season is just around the corner, which means plenty of clients will be booking in for their party looks, offering the opportunity for more retail.

Custom nail art can be a popular choice among clients when planning outfits for special occasions, and this is a service provided by 52% of you.

When it comes to which treatments are most popular overall during the winter months, plain manicures showed their value with almost half (43%) of respondents reporting them as their most popular treatment, followed by gel nail enhancements (30%) and pedicures (17%).

On the spot

Which factors do you consider most when selecting nail polish brands and colours?

1. Durability and chip resistance (65%)

2. Ingredient-conscious options e.g. 7-free, hema-free (61%)

3. Trendiness and fashion-forward options (22%)

4. Availability and pricing (17%)

4. Client preferences and requests (17%)

5. Ease of use (13%)

52% offer custom nail designs or artistry services for clients upon request

Which nail service is most requested by your clients during the winter months?

1. Manicures (43%)

2. Gel nail enhancements (30%)

3. Pedicures (17%)

4. Nail art and design (6%)

5. Luxury treatments (4%)

Month in numbers

102 nail treatments performed on average per week in September 

METHODOLOGY Insider is compiled from a monthly survey of spas and beauty salons. The people who participated represent a cross-section of the industry and were polled by email and social media from October 4 to 13, regarding business for the month to September 30. Nail business for the Insider Nails page was calculated from data provided by salons that offer nail services among other treatments. The figures given represent the average score for each answer. Brands are ranked when mentioned by several respondents.

This article appears in November 2023

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This article appears in...
November 2023
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