EDITOR’S COMMENT | Pocketmags.com

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New research into the value of beauty shows promising signs for the services sector of the industry. While not yet back to pre-Covid levels, the amount that beauty and hair services contribute to the UK economy reached £5.1bn in 2022, with the sector employing 209,000 people. Read the full story on page 11.

While employment levels may be on the rise, the struggle to find qualified and experienced staff remains real, so when you find a good one, you don’t want to let them go. Experienced salon owner Elaine Beatty shares her advice for keeping staff motivated and loyal on page 96, while Amy Gordon explores the pros and cons of employing a receptionist on page 72.

Keeping valued clients loyal is just as important to the success of a beauty business, and in her column on page 42 Hellen Ward explores the reasons why clients leave a salon or practitioner, how to persuade them to come back and when it’s better to let them go.

A key piece in the puzzle of customer loyalty is, of course, sharing expertise and this month we explore several areas where the need for client education has become especially apparent. Following the announcement of a Government investigation into a rise in contact allergies being caused by ingredients found in nail products, we bring you the expert lowdown on how to avoid these allergies and how to talk to clients about the safety of the products you are using.

Meanwhile, a new campaign this month shines a light on the effects of topical steroid withdrawal – an issue surrounding use of prescription-only creams commonly used to treat eczema and psoriasis – highlighting how skin specialists can help people who are struggling with the effects (see page 16). And our feature on page 74 tackles the issue of skin purging – discussing why this completely normal phenomenon can cause worry to clients and how to educate them on what to expect from skin treatments.

This article appears in June 2023

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This article appears in...
June 2023
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New research into the value of beauty shows
Beauty and hair services contribute £5.1 billion a
professionalbeauty.co.uk We take a look inside PB’s digital
Needling solutions
We explore how Ares microneedling can offer salons enhanced revenues and a skin-science edge
Our exclusive monthly benchmarking stats for each sector of the market
The statistics from this month’s spa survey
Nails have been in the spotlight
From Mii to you
Susan Gerrard, beauty entrepreneur and chairman of Gerrard International, discusses the continued success of Mii Cosmetics
On the scene
Behind the scenes at the parties, launches and events in the world of beauty, aesthetics, spa and nails
Understanding cellulite
Discover how Endermologie can activate inner power, improving the appearance of cellulite
Lapsed or lost?
Losing a client is never easy but a lapsed client isn’t necessarily gone forever and can often be tempted back,
Ask the Experts
Our beauty experts answer your questions about every aspect of running a salon or spa business
Software gets personal
Get personal with your salon software: here’s how Vagaro is helping the owner of Sienna Beauty to elevate her business
Insure a brighter future
Insurance is vital to protect your business but not all policies are created equal. The team at NHBF explains how to choose the right insurance
Talking to… Lucie Allen
The holistic beauty therapist and PB’s Therapist of the Year 2023 tells Kezia Parkins about the new wave of wellness and why she will never stop learning
Lash looks
With TikTok research and some help from the experts, Kezia Parkins uncovers the hottest lash trends emerging in 2023
Luscious lashes
Products to help you achieve some of 202 ’s hottest lash trends
Preventing contact allergies
With gel polish allergies making headlines, Ellen Cummings asked two top nail techs for their tips on how to prevent contact allergies and what to do if you think one has developed
Warm reception
Is it really worth employing a receptionist in your salon or is the money better spent elsewhere? Amy Gordon weighs in
The purge
Nothing is more disappointing for a client than waking up to a breakout after investing in a treatment, but skin purging can be unavoidable at times. Lollie Hancock finds out why it happens, and how to support clients through it
Scent scaping
Scent is a vital element in creating a relaxing and welcoming environment for your clients, but it can be hard to know where to begin. Lollie Hancock finds out everything you need to know about scent scaping your beauty business
Happy campers
As beauty therapists search for alternatives to the traditional rent-a-room and salon models, Lollie Hancock speaks to three therapists putting caravan salons on the map
Mastering VAT
When a salon reaches the VAT threshold, the resulting costs can have a huge impact on business. Tax specialist Melanie Beech shares six tips to stay on top of tax
In the kit with ... Viktoryia Rohal
Viktoriya Rohal, whose salon Viktoryia Health won the PB Awards Mobile/Home-Based Salon of the Year 2023, reveals her five favourite products to Lollie Hancock
Light touch
Tried and tested… Body Ballancer The lowdown: Body
Summer selection
This month’s new product offering includes powder SPFs and reformulations of cult product ranges
Playing for keeps
With a career spanning cruise ships, spas, product brands and more than six years as owner of Gateshead salon All About You, Elaine Beatty knows a lot about staff retention. She shares her secrets with Eve Oxberry
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