1 mins
INSIDER BEAUTY
PRETTY LITTLE THING
With aesthetic treatments growing in popularity, it’s no wonder you’ve seen an increase in clients asking about, and booking in for, these services. There are some technologies in the industry that are particularly well known, and it seems that slightly more of you prefer working with laser (55%) than IPL (45%) in salon. However, determining which device is right for your business can be confusing, so check out our feature on page 63.
Meanwhile, with the coronavirus pandemic changing people’s behaviours – for example, the introduction of more hybrid working – it seems this shift has had an impact on the times clients are booking in for appointments.
Although the 5pm–7pm slot is still number one (43%), the 9am–12pm period has rocketed up to second place (31%) as people use their lunch break while working from home for some TLC.
On the spot
Which time slot are your clients booking in for the most post-pandemic?
1. 5pm–7pm (43%)
2. 9am–12pm (31%)
3. 1pm–4pm (23%)
4. 8pm–10pm (3%)
Which technology do you prefer using in salon?
55% laser
45 % IPL
Month in numbers
67% average treatment room occupancy in October
Take part in our Insider feature
Want to have your say on the beauty industry? Take part in our Insider feature. Sign up at: professionalbeauty.co.uk/insider