Professional Beauty
Professional Beauty

Professional Beauty - December 2021

At the heart of the spa and salon business

Professional Beauty December 2021 Articles

EDITOR’S COMMENT
December is often a time for reflection, looking
NEWS
Home-based beauty salons boom since the start of
BEAT THE CHRISTMAS RUSH
The days leading up to Christmas are often the busiest of the year, with clients trying to squeeze in last-minute treatments. Software provider Beu shares five top tips for optimising your salon over the festive period
EMPOWER YOUR SALON OR SPA BUSINESS
Fresha’s subscription-free software is redefining salon technology, helping you to empower your business for free
PROFESSIONALBEAUTY.CO.UK
We take a look inside PB’s digital world
LEVEL UP YOUR CLIENT BASE
Digital marketing specialist Scott Dance reveals how your salon can use LinkedIn to reach out to local offices and land corporate clients
INSIDER BEAUTY
Our exclusive monthly benchmarking stats for each sector of the market
INSIDER SPA
MONSOON With winter in full force, it’s only
INSIDER NAILS
ORELIA LONDON As much as your staff love
THE TRUTH ABOUT… STAFF
Having previously revealed the truth about clients and bosses, Hellen Ward turns her attention to staff, outlining six ways to keep salon teams loyal
ASK THE EXPERTS
Our beauty experts answer your questions about every aspect of running a salon or spa business
TALKING TO… JUANITA HUBER-MILLET
The chief executive of Townhouse tells Amanda Pauley how she built a successful nail salon chain from scratch, helping to elevate standards in the industry, and what it’s like to win PB’s Nail Salon of the Year Award
RETURN TO FORM
Professional Beauty London 2021 has been hailed as a triumph, bringing the beauty, spa, and aesthetic industries back together after two years apart due to the pandemic. Here are the key takeaways people took from the show at ExCeL on October 17–18
BRUSHES AT THE READY
MUAs battled it out during PB London’s two-day Make-Up Competition to be crowned the best in the business. Find out who made the grade
NAILED IT
Nail artists went head to head in a range of categories at PB London’s two-day Nail Competition, in association with The Feds. Find out whose skills were up to scratch
SHED SOME LIGHT
Deciphering which laser or IPL is right for your business can be confusing. We share some expert advice on how to make an informed choice
THE LIGHT BRIGADE
Update your laser and IPL offer with our pick of the latest devices offering skin rejuvenation and hair removal
NATION’S FINEST
Meet the winners of the Professional Beauty Awards 2021, and find out what it takes to be named the best in the UK business
GET PERSONAL
Customisable technology-led treatments, and relaxing rituals top the launch list this month
REPAIR & RESTORE
This month’s launches include luxe advanced skincare products to lift, resurface, balance and protect
HOLISTIC APPROACH
Monica Price, the Federation of Holistic Therapists’ new CEO, tells Lollie Hancock about her plans for expansion, pushing for regulation and why holistic therapy is seeing a resurgence