As we get back into the swing of normal life, we’re all trying to figure out which of the changes in client behaviour and demand brought about by the pandemic will have a lasting impact on the beauty sector and which will be passing trends.
With many clients still working from home and making a gradual return to social interaction, there has been a growing market for silent appointments, where salons offer clients the option of requesting a service without the chat, taking the pressure off those who feel anxious about making conversation or just want to switch off completely for their treatment. Read more about the salons offering this, and which clients are taking it up, in our feature on page 57.
The movement towards a greater understanding of mental wellbeing is also among the key influences on the new National Occupational Standards for beauty, spa and nails, which have just been approved, following feedback from some of the leading employers and practitioners in our industry (see page 11). With the standards set to shape the future of beauty education, it’s encouraging to see their focus on inclusivity, wellness, and a bespoke and thoughtful approach to treatments, designed to meet the needs of employers and improve the quality of therapists entering the industry.
With beauty professionals across the UK still working harder than ever to make up for the long lockdown periods, we also take an in-depth look at the contentious topic of price increases this month (page 65), covering when and how often to implement them and how to communicate the changes to clients.
We hope you enjoy this issue and, as always, would love to hear your feedback.
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