Professional Beauty
Professional Beauty



Inclusivity and wellness inform key changes to National Occupational Standards

The National Occupational Standards (NOS) for beauty and spa therapy have been completely refreshed to reflect industry changes, with a particular focus on inclusivity, mental, emotional and physical wellbeing, and a more bespoke approach to treatment.

Habia’s new standards for Beauty Therapy, Nails, Aesthetics, Wellbeing and Holistic industries have been released following a consultation process involving employers, and will now be used as a basis for beauty qualifications taught in colleges.

The key changes include a focus on ensuring therapists take an inclusive approach to who they treat and how they treat them, in terms of race, gender, and physical and mental health conditions. The standards around skin have been changed to be more explicitly inclusive, without being prescriptive.

Rather than focusing on skin colour, the new standards will revolve around phenotyping and genotyping, meaning learners will be taught to base their treatments and recommendations around the individual skin of the client, rather than categorising just on culture or background.

The standards also recommend the use of gender-neutral language and a less prescriptive approach to male and female treatments.

Another major focus is wellness and the new scientific evidence that proves the mental and physical benefits of massage and other spa therapies. The standards for spa, have been rewritten as Wellbeing and Holistic, to reflect the direction of the market, with massage, for example, now including mindfulness. Additionally, full-body massage now has a NOS unit that could become curriculum taught for entry to the workforce at Level 2.

Diane Hey, employer and chair of the overall NOS Steering Group said, “These suites have brought new modalities forward, have established the level of practice standard expected, are fully inclusive and have been a monumental achievement. Thank you to all involved.”

Major industry names involved in the rewrite include Galgorm Spa director Tara Moore, Dermalogica education manager Candice Gardner, nail expert Marian Newman, and beauty and waxing trainer and employer Sam Marshall.

The individual standards can be searched and accessed at

Entries for The Collective Pride Awards – which celebrates unsung heroes in the hair and beauty industry – open on July 1

Entries for The Collective Pride Awards, which recognise beauty, hair and barber professionals who go above and beyond for their communities, open on July 1.

Created by mental wellbeing charity The Lions Barber Collective, and with Professional Beauty Group as official media partner, the awards will recognise hair and beauty heroes.

“After losing award-winning barber, LBC Ambassador and friend Sam Wall to suicide last year, I wanted to do something to keep his name alive – celebrating those who really look after their clients and the communities they sit within,” said Tom Chapman, founder of The Lions Barber Collective.

There are eight categories, including Beyond Business, given to a business at the hub of the community; Against The Odds, for a young person undertaking training/an apprenticeship who has given 100% despite challenges; and My Saviour, awarded to someone who has helped a client during a tough time.

Entries close on November 15 and the winners will be announced on January 17, 2022. Find out more at

News in brief

Industry book Beauty & The Best 2 has been released by 22 established salon owners, documenting their experiences and sharing the challenges they faced along the way. Edited by Susan Routledge, contributors include: Justyna Rostek, Rachel Cobley and Suzanne Jennings. The book is the second in the Beauty & The Best series.

Castle resort Adare Manor has launched a new 111Spa/Clinic in partnership with 111Skin. The treatment menu features the brand’s 111Facial Aesthetics and 111Body Aesthetics treatments. The signature Rose Gold Renaissance treatment incorporates rose quartz crystals and gold sheets and is exclusive to Adare Manor.

Phorest Salon Software has received a further €15 million (£12.9m) investment from US private equity company Susquehanna Growth Equity, which originally invested €20m (£17.2m) in Phorest in 2018. Also, Janna Ronert, chief executive of Image Skincare, is joining Phorest’s board of directors.

Cynosure has opened an Experience Centre in London, featuring new research and training facilities, treatment demonstration rooms and operational commercial spaces. The Centre is described as a collaborative workspace for Cynosure and its customers, partners and employees around the world.

CACI has redesigned its head office and training centre in Elstree to match its recent rebrand from green to peach, white and grey and its new model campaigns representing men and women of all ages and skin types. This news follows a surge in celebrity clients returning to CACI following lockdown, including British TV personalities Maya Jama, Lisa Snowden, Cat Deeley, Laura Whitmore and Emma Willis.

Brits to spend £6.46bn on hair and beauty treatments in the next six months

British clients are expected to spend £6.46bn on hair and beauty treatments in the next six months, according to new research from Smart Energy GB.

Leisure and hospitality businesses are experiencing a higher demand for services as locals continue to support small businesses, with 43% having seen an increase in trade in April 2021 compared to April 2019, and a further 8% extending their opening hours, the report found.

As such, 17% of Brits found it difficult to book an appointment at a beauty salon since they’ve reopened, and 24% are having the same issue with barbers and hairdressers. In addition, more than half (52%) of leisure and hospitality businesses have embraced the “Build Back Better” narrative, introducing measures to make themselves more sustainable, with 28% reducing their plastic waste, 18% using more recyclable materials and 11% going entirely paperless.

Many have made this move as nearly half of Brits (42%) would be more likely to visit a local business that was doing its bit to be more sustainable, the data found.

Salon launches campaign to promote body positivity in the beauty industry

Bee Bronzzzed salon in Gloucester has launched a “Real Bodies, Real Tans” campaign to promote body inclusivity in the beauty industry. Owner Helen Wood wanted to step away from the traditional photos used so clients knew that every single body type is welcome in the tanning tent.

“I had a vision of finally breaking the stereotypical image of spray tans,” said Wood, adding that many adverts show “beautiful, highly edited young women covered in bronzer by the beach. They are not natural images of the women, nor are they real images of the spray tans either,” she added

Wood worked with Oobaloos Photography Studio on the campaign and asked her clients to take part as she wanted customers to see themselves reflected in the images and know that their bodies tell a story. She explained: “The baby bellies show that we have grown lives inside us. The wrinkles on our faces show that we have cried, laughed and lived. The cellulite shows us that we are human.”

News in brief

Sweet Squared has been named among the Top 200 Female-Powered Businesses in the UK in the JP Morgan Top 200 Female-Powered Businesses Report. JP Morgan Private Bank ran the report in collaboration with Beauhurst to showcase private UK businesses that have grown sales, headcount or valuation at extraordinary rates.

Only one in six Brits uses SPF in their daily skincare routine, according to research by Australian tanning brand BondiSands, which was conducted by Censuswide with a sample of 2,023 nationally representative respondents aged 16+ in the UK.

Hotel and spa group Barons Eden has announced a partnership with organic skincare brand Voya. Products from the brand are now available at the recently renovated Hoar Cross Hall and day spa retreat Eden Hall, with plans to offer exclusive Voya wellness treatments for guests later in the year.

OPI has announced its partnership with the Green Salon Collective, the first nail brand to do so. The launch of the partnership follows on from the Green Salon Collective’s partnership with OPI’s parent company, Wella, both coinciding with an increased demand to offer more environmentally conscious products and services.

Salon System has launched the certified RefectoCil Custom Colour online course delivered by its appointed training agency, Training Solutions. The course is designed for brow technicians and aims to provide confidence and knowledge when making colour choices for a client’s lash and brow needs.

Professional Beauty partners with The Feds on Nail Competitions and Stage at PB shows this autumn

Professional Beauty is collaborating with The Federation of Nail Professionals, aka “The Feds”, on the Nail Competitions at both Professional Beauty London (October 17–18) and Professional Beauty North (September 26–27). The Feds is an industry body set up by session tech Marian Newman that champions high standards in the nails industry.

The Nail Competitions have been shaken up to highlight the ever-evolving nail industry, with 12 exciting categories that focus on everything from creating looks for social media to replicating nail art based on demos performed at the shows. There will be three levels techs can enter in each category: Student, Nail Professional and Educator.

Newman said: “We want to take a lot of the stress out of competition. We’re streamlining the rules and the judging because we want to encourage people who are maybe a little bit wary about entering competitions. We want to make it more informal and more fun.”

The Feds will also be partnering with PB on a dedicate Nails Stage at PB London, and some stage slots at PB North, with more information to be revealed soon.

Register your interest for the competitions at: londoncompetitions and

Hair & Beauty Charity launches cookbook to fundraise for the sector

The Hair & Beauty Charity has collaborated with industry figureheads to create a virtual cookbook to help raise funds for hair and beauty professionals who have been affected by illness, disability, bereavement, homelessness, domestic violence or financial hardship.

The e-book, which is available for a minimum donation of £9.99, features recipes from leading hair and beauty professionals, including spray tanner James Read, leading facialist Nichola Joss, and top nail techs Marian Newman, Rebecca Crawforth, Jaz Moger and Lucy Sharman.

“Who knows how long the effects of these three lockdowns will have on our industry, so we need to keep pushing the charity awareness and this e-cookbook is a great way to bring a bit of lightness to what has been a really hard time for many,” said Hair & Beauty Charity president Samantha Grocutt.

You can purchase the cookbook at .

News in brief

During Skin Cancer Awareness Month (May), Dermalogica partnered with skin cancer charity SKCIN. The brand offered thousands of professional skin therapists and salon partners funded MASCED (Melanoma and Skin Cancer Early Detection) training to support charity Skcin’s mission of combating rising skin cancer statistics.

Sensory Retreats has launched pregnancy treatment Divine Mama, incorporating self-heating eye masks to promote tranquility. The company has also created a new training partnership in collaboration with the Diamond Beauty Training Academy, driving consumer awareness and opening up an incremental retail revenue.

Cosmetics brand Delilah has partnered with Look Good Feel Better throughout June, whose services encourage self-confidence and a positive mindset for cancer patients, donating 10% of all sales of Colour Gloss Lip Gloss to the campaign. The lip gloss is available in five different shades.

La Biosthetique has launched The Online Academy, offering courses for both beauty therapists and hairdressers, including skincare education. The academy is free to sign up to until September 1, 2021, with the in-person La Biosthetique Academy also set to resume in July.

Salon owner business coach Jessica Crane has launched her book Salon Boss Mindset Mastery, labelled as a “road map to reach new levels of success and live the lifestyle you opened your salon door for”. The book is available to purchase from Crane’s website for just £9.99.

Sunderland and Newcastle Upon Tyne named best locations for skin health

The best and worst locations in the UK for skin health have been revealed, with Sunderland coming out top as the best place for skin wellbeing and Stevenage named the worst.

The study, by skincare brand Clarins, analysed environmental conditions such as pollution, humidity, temperature, precipitation and wind, comparing more than 50 major towns and cities across the UK. As a means of ranking the locations, Clarins defined air that was low in these factors as “skin healthy”.

The UK’s Northern coastline made up a large proportion of the healthiest places to live for skin health, with Sunderland ranked first, Tyne second and Dundee fourth.

Meanwhile, cities such as Stevenage, Luton and Swansea had more environmental factors which caused dryness, irritation and exacerbated conditions such as eczema, acne or psoriasis.

The 10 best places for skin health in the UK are Sunderland, coming in first, followed by Newcastle upon Tyne, Royal Leamington Spa, Dundee, Edinburgh, York, Coventry, Stoke-on-Trent, Birmingham and Middlesbrough. The 10 worst are Stevenage, Luton, Swansea, Northampton, Plymouth, Christchurch, Bristol, Sheffield, Eastbourne and Brighton.

Beauty salon supports young adults with employment and mental health guidance

Brave, Strong, Beautiful in Scotland has expanded its social enterprise with a second salon to provide vulnerable young adults with employment and mental health support.

The salon is giving opportunities to disadvantaged young adults in the local area who are interested in beauty and hair, offering an accessible route into the industry. The business delivers training to SVQ Level 2 to young people aged 16–24, and those candidates who are involved with the project then go on to gain employment as a beauty therapist or hairdresser, or work on a self-employed basis.

Founding director Kerry Anderson, said: “I know from first-hand experience that young people who have faced disadvantages growing up need more than just educational and vocational training to keep them on track when studying. They need to feel supported, encouraged and safe, to take steps towards creating a positive future.”

Diary dates

// July 8–9 Aesthetic Medicine Live Olympia London The medical aesthetic event is back, with conferences and an exhibition. 020 7351 0536

// July 12–13 Spa Life UK The Woodlands Conference Centre, Wyboston Lakes Resort The convention offers activities to help spa professionals grow their businesses. 01268 745892

// September 18–19 World Wellness Weekend International The event encourages spas to host an activity that demonstrates the power of wellness, with more than 120 countries taking part.

// September 26–27 Professional Beauty North Manchester Central The largest beauty exhibition in the North is back, with hot launches, education, competitions and more. 020 7351 0536

// October 17 Professional Beauty and World Spa & Wellness Awards, London This black-tie event will celebrate the best beauty, spa and nail businesses. 020 7351 0536

// October 17–18 Professional Beauty London ExCeL London The flagship show from the PB Group will return, running alongside Salon International, with conferences and seminars for beauty, spa and nails. 020 7351 0536

Dermapure appointed exclusive distributor of Priori skincare in the UK

Skincare distribution specialist Dermapure has signed a deal to supply professional brand Priori to salons and aesthetic clinics in the UK. Priori is science-backed skincare brand that uses advanced ingredients and technology to deliver results.

Dermapure managing director Gary Baulch said: “We’re delighted to add a brand as prestigious and well-respected as Priori. Priori perfectly complements our existing brand portfolio with a unique position within our core offer via highly active AHA-based formulations and more, responding to a gap in the market that our clients were asking to be filled.”

Priori president and co-owner Regis Haberkorn added: “We are excited to start a new journey with the most respected professional beauty distributor in the UK so our unique approach can be experienced by a large base of demanding customers.”

Dermapure has been a skincare distribution specialist in the UK since 2006, supplying brands DermaQuest, Sunescape and more.

New service helps salons boost telephone sales via personalised welcome message

Salon Telephone Services has launched an audio marketing and messaging service to help salon owners generate additional sales from their phone while clients wait for you to pick up.

The service allows salons to take advantage of the initial 10-second window of each call to upsell via a personalised welcome message while they wait for a member of the team to answer the phone. This message during the “ring, ring gap” can be as bespoke as you like, making clients aware of your current offers and promotions, and can be updated regularly.

“It’s important not to neglect your clients that choose to do business with you by phone as opposed to online booking or social media – they still play a very important part in the success of your business,” says Adam Underwood, director of Salon Telephone Services.

“They’ve gone to the trouble of calling you, and they are calling you to spend their money, so why miss a golden opportunity to promote and upsell your range of services.” For more information on the company’s STS Connect Essentials services visit

This article appears in the July 2021 Issue of Professional Beauty

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This article appears in the July 2021 Issue of Professional Beauty