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INSIDER SPA

PRETTY LITTLE THING

With the personal care sector knowing all too well the power of touch, it’s no surprise that the overall majority (97%) of you think massage therapy should be added to the NHS’s toolkit for social prescribing when treating mental and physical health. Half of you are also focusing on the health of your therapy team, looking to host internal, or book external, workshops which will explain techniques on how to avoid burnout during this unprecedented time.

Meanwhile, since reopening your thermal facilities, clients have been flocking back for some TLC, which is brilliant news for the spa industry. It’s no surprise that saunas have been the facility of choice for customers (42%) since reopening, while others have been using the steam room (26%), tropical showers (9%) and ice fountains (7%). This month, we caught up with Dormy House’s new spa manager Roberta Griffiths to find out how the award-winning wellness retreat is futureproofing its business on page 45.



On the spot

Which body care product are you retailing the most?

1. Cream (38%)

2. Exfoliator (17%)

3. Dry oil (12%)

4. Cellulite cream (10%)

5. Body brush (5%)


97% think massage therapy should be added to the NHS’s toolkit for social prescribing


Which business area are you looking to improve on this year?

1. Marketing (50%)

2. Finance (38%)

3. PR (23%)

4. HR/recruiting (18%)


61% offer clients the option for a silent treatment


Since reopening your thermal facilities, which have clients been using the most?

1. Sauna (42%)

2. Steam room (26%)

3. Tropical showers (9%)

4. Hamman (7%)

5. Ice fountain (7%)


50% will be hosting workshops to help prevent their therapy team from suffering with burnout

This article appears in July 2021

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This article appears in...
July 2021
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EDITOR’S COMMENT
As we get back into the swing of
NEWS
Inclusivity and wellness inform key changes to National Occupational
PROFESSIONALBEAUTY.CO.UK
We take a look inside PB’s digital world
INSIDER BEAUTY
Our exclusive monthly benchmarking stats for each sector of the market
INSIDER SPA
PRETTY LITTLE THING With the personal care sector
INSIDER NAILS
NOLOGO CHIC With summer in full swing, clients
CRISIS CREATES OPPORTUNITY
As we all adjust to the new normal, it’s hard to know which changes in client behaviour will be permanent, so it’s time to embrace change and seek feedback, advises Hellen Ward
ASK THE EXPERTS
Our beauty experts answer your questions about every aspect of running a salon or spa business
TALKING TO… ROBERTA GRIFFITHS
The new spa manager at Dormy House tells  Amanda Pauley how the business is bouncing back, the key to managing client expectations and what the team is doing to inspire the next generation of therapists
ON POINT
It’s the rejuvenation treatment that tackles everything from lax skin to acne, but how exactly does microneedling work? Melanie Macleod gives us the lowdown on the client-favourite service and advice on what technologies to pair it with
BEST IN CLASS
10 of the best microneedling devices on the market to use in your salon
IT’S OH SO QUIET
With more beauty salons launching silent appointments to help clients with their mental health, Amanda Pauley explores whether the quiet treatment concept is here to stay
FINDING BALANCE
If you feel there are not enough hours in the day, you’re not alone. The NHBF shares advice on finding work/life balance
SPOTLIGHT: MII COSMETICS MANICURE AND PEDICURE RANGE
With more than 100 shades, plus hardworking hand and foot products, the new manicure and pedicure line from Mii Cosmetics has nail care covered
3 WAYS TO MAXIMISE YOUR SALON REVENUE THIS SUMMER
With the sun out in full force, use this year’s staycation boom to your advantage to boost your salon profits. Booking software Beu explains how to increase your revenue this summer
HOW TO CHARGE YOUR WORTH
Is there ever an easy way to increase your prices? We spoke to some experienced salon owners and nail techs about how to strike a balance that respects your skills while offering value to your clients
COURSE OF ACTION
To round off our six-piece acrylic nails series, Georgie Smedley explains the steps to treating contact allergies on you or your client and the key ingredients to be aware of
GLOW UP
This month’s launches include facials to get clients’ post-lockdown skin back in shape
UNDER THE SKIN
Skincare leads the charge for this month's launches, as well as exciting developments in the worlds of lash health and vibrant summer nails
FRESH LOOKS
Check out the stunning looks created by the winners of the first Girl Meets Brush MUA of the Year Awards
KEY TO SUCCESS
Manging director Dave Courteen has grown Mosaic Spa and Health Clubs into a multi-site business. He shares his advice and experience from running a successful business for 34 years
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July 2021
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