There’s been a lot of debate this month about some key issues in the beauty industry. Firstly, the concept of quiet time – where customers can opt to have a treatment performed in complete silence after consultation – is growing in popularity, with 50% of you now giving clients this option as they struggle to get back to normal life post-pandemic. Find out how offering silent treatments has impacted three very different beauty business owners on page 57.
Secondly, figuring out which business area to focus on post-lockdown has been tough, with many areas needing to be addressed but with resource levels being low. Just under two thirds (57%) of you are looking at refining your marketing materials online and offline to draw more customers in, while more than two fifths (42%) are digging deep into their numbers to get a better grip on their finances so they can survive and thrive post-Covid-19.
On the spot
Which body care product are you retailing the most?
1. Cream (55%)
2. Exfoliator (22%)
3. Mask (7%)
4. Body brush (6%)
5. Cellulite cream (6%)
50% offer clients the option for a silent treatment
Which business area are you looking to improve on this year?
1. Refining your marketing (57%)
2. Getting a better grip on your finances (42%)
3. Boosting your PR with consumer and trade press (12%)
4. Updating your strategy for HR/recruiting (12%)
Which treatment for skin rejuvenation are your clients booking in for the most?
1. Microdermabrasion (23%)
2. Microneedling (19%)
3. Radiofrequency (16%)
4. Chemical peel (15%)
90% think massage therapy should be added to the NHS’s toolkit for social prescribing
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