3 WAYS TO MAXIMISE YOUR SALON REVENUE THIS SUMMER

With the sun out in full force, use this year’s staycation boom to your advantage to boost your salon profits. Booking software Beu explains how to increase your revenue this summer

Summer is finally here. After months of boring lockdowns, followed by wet weather when things finally opened up again, it’s safe to say this hasn’t been the busiest year for us in the beauty industry, but things are changing. The sun is here, clients are once again queuing up for beauty treatments – think new nails, make-up and ombré brows – and staycations are on. It’s time to make up for lost time, so let’s get to it and max out those profits.

1. Get bums in seats

Having a queue outside the front door on a Friday afternoon is great but it’s even better knowing a week in advance that you are booked out every hour of every day. With appointment booking provider Beu, your clients can book treatments well in advance through your social media or via our slick web app. If a customer can’t make an appointment, don’t find out five minutes past the appointment time due to another annoying no-show. With Beu, clients can reschedule and cancel with just a tap, allowing them to avoid the awkward phone call. For our partners, this has led to a dramatic decrease in no-shows.

2. Streamline your marketing

Marketing your business is one thing, ensuring your marketing is effective and designing your promotions for maximum impact is another thing altogether. This requires analysis of your business to work out which areas you need to prioritise to ensure you’re maximising salon profits. With Beu, you will be able to see where the slumps are, giving you the insight needed to design marketing solutions for your problems, ensuring the highest return on investment.

3. Spend more time doing the things that make you money

Managing your appointments, keeping the shop clean, taking payments and finding new clients – all these things take time. However, it’s only when your clients are in the salon that you’re actually getting paid. Efficiently managing the time spent away from your clients is the key to making sure that you maximise your salon revenue. At Beu, we take some of that load off your shoulders so you can focus on your customers.

What are you waiting for? If you’re a salon owner, self-employed or hire a chair, visit beuapp.com/get-software or scan the QR code to upgrade your business today.