Average Brit spends more than £18,000 on make-up during their lifetime

British women shell out £18,734 on make-up during their lifetime, spending on average £493 on new products each year, discovered a survey by ecommerce business FalseEyelashes.

The research, which looked at the attitudes of women aged 18 to 30 towards their physical appearance, also found that most have on average £197 worth of products in their make-up bag at any one time.

Eyeshadow palettes are the numberone make-up item Brits spend most money on, averaging £39.50, followed by foundation (£32.50), lipstick (£28), mascara (£24) and highlighter (£22).

diary dates

// National Spa Week October 30-November 5, nationwide Co-ordinated by the UK Spa Association, the week will involve promotions to encourage more consumers to try spas and salons. 07944 666504 spaweek.co.uk

// Spa Life November 14-15, Telford International Centre The conference and mini expo for UK spa professionals returns. 0870 780 4490 spa-life.co.uk

// FHT Excellence Awards November 17, Royal Pump Rooms, Leamington Spa Members’ dinner and awards for complementary healthcare therapy. 023 8062 4350 fht.org.uk/2017dinner

// IMCAS Annual World Congress February 1-3, 2018, The Palais de Congrés de Paris, France International conference covering the latest aesthetic procedures. +33 (0)1 4073 8282 imcas.com/en

// Professional Beauty GCC & World Spa & Wellness Convention February 1-2, 2018, The Meydan, Dubai The fourth edition of Professional Beauty in the Middle East. +971 (0)40 375 7300 professionalbeauty.ae

// Professional Beauty and World Spa & Wellness Awards 2018 February 25, Tobacco Dock, London Prestigious awards evening for the beauty, spa, nails and aesthetics markets, recognising those who make a difference to the industry and encouraging their development. 020 7351 0536 professionalbeauty.co.uk/awards