Insider nails
CPD has been high on your agenda this month, with many of you booking yourselves into manufacturer training or watching social media tutorials to stay on top of the latest nail art trends. You reported that you’re performing on average 35 manicures and pedicures a week in your spas or salons, resulting in treatment business being up on last year.
However, despite long-wear lacquer growing in popularity, only 13% of your gel-polish customers have stopped opting for gels in the past year. Buying from reputable and trusted people is important to you, which is why you purchase products direct from manufacturers or professional beauty supply stores. For more nail news, turn to page 107.
On the spot
How do you learn new nail art techniques?
1. Classes by nail brands
2. Social media
3. Other nail artists
4. Self-taught
13%
of your gel-polish customers have stopped wearing gels in the past year
Where do you most frequently shop for nail supplies?
1. Direct from the brand
2. Wholesale store
3. Online-only distributor
METHODOLOGY Insider is compiled from a monthly telephone survey of spas and beauty salons. The people who participated represent a cross-section of the industry and were polled by phone from October 3–5, regarding business for the month to September 30. Nail business for the Insider Nails page was calculated from data provided by spas and salons that offer nail services among other treatments. The figures given represent the average score for each answer. Brands are ranked when mentioned by several respondents.
September 2017 in numbers
HOW DID TREATMENT BUSINESS IN SEPTEMBER 2017 COMPARE WITH SEPTEMBER 2016?