Business trends
Insider NAILS
ROMAN ORIGINALS
February proved to be a steady month for many nail businesses, with 43% reporting treatment levels in line with February last year and a further 10% seeing growth.
Social media’s influence on nail trends remains a talking point. The largest group of respondents (37%) say clients ultimately choose salons based on price and quality rather than online trends, while others see both positives and challenges. For many, platforms and “nailfluencers” provide useful visibility but can also raise expectations that need careful management during consultations.
Training standards also remain high on the agenda, with 86% believing they are currently inconsistent, highlighting the continued value of strong education and professional development.
Looking ahead, demand for premium nail services could present new opportunities. Over two-thirds of respondents believe luxury treatments can benefit their business, provided pricing is handled carefully.
Month in numbers
How did nail treatment business in February 2026 compare with February 2025
How did nail retail business in February 2026 compare with February 2025?
24 nail treatments performed on average per week in February
86% believe training standards in the nail industry are inconsistent
On the spot
“Nailfluencers” continue to shape trends. How do you feel about their impact?
1. Little influence, clients still book based on price and quality (37%)
2. Mixed – good for visibility but unrealistic expectations (26%)
3. Mostly negative – trends can be impractical or demanding (21%)
4. Positive, they inspire clients and generate bookings (16%)
Does increasing demand for luxury nail services benefit you?
1. Yes, but only with careful pricing (41%)
2. Yes, clients increasingly seek premium experiences (27%)
3. Not sure, demand is uncertain locally (23%)
4. No, most clients still prioritise price (9%)