Business trends
Insider BEAUTY
Our exclusive monthly benchmarking stats for each sector of the market
FAT FACE
February presented a mixed trading picture for salons, but there are encouraging signs of resilience across the sector. Over a third of businesses (35%) reported stronger treatment revenue compared with February 2025, while average treatment room occupancy sat at a healthy 61%.
Retail sales were more challenging overall, though 23% of salons still achieved year-on-year growth and another 21% held steady.
Price sensitivity is clearly front of mind. Almost half of salon owners (46%) say clients’ reactions to price increases are mixed, while a third report that most clients understand the rising costs facing the industry.
At the same time, 76% of salons have noticed an increase in cancellations or rescheduling, pointing to more flexible client behaviour in uncertain times.
Month in numbers
How did treatment business in February 2026 compare with February 2025?
How did retail business in February 2026 compare with February 2025?
61% average treatment room occupancy in February
On the spot
How do you feel about clients’ willingness to accept price increases due to cost pressures?
1. Some are supportive, others resist (46%)
2. Most understand the costs we face (33%)
3. Many are unwilling to pay more (11%)
4. It’s impacting bookings and loyalty (10%)
76% have seen clients cancel or reschedule more frequently in recent months
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