Autumn’s finest

Salon Beauty is the new name for Olympia Beauty. The show will be back at Excel London on October 13–14, to bring the best brands in the industry together. Here’s just a taster of what you can see

Advanced Treatments

3D Emlift uses high intensity focused electromagnetic technology to tighten and lift the skin and muscles of the face. 3D Aesthetics will showcase the device, offering complimentary treatments along with live demonstrations for other devices such as 3D Dermaforce. Visitors can also enjoy savings on equipment bundles, and one-to-one appointments with the brand’s sales executives.

Opatra will be showcasing the Dome Pro at Salon Beauty. The device uses artificial intelligence to offer advanced skin detection technology and precision with RGB, UV and PL spectral imaging. In 15 seconds, it can analyse clients’ skin health and assess critical factors.

Quad Aesthetics will highlight two of its devices, with a combination offer available on them, as well as individual 50% discounts on a single purchase. The Quad Laser combines the benefits of four wavelengths in one lightweight applicator, while the Quad Hydra is a customisable skincare device that can cleanse, extract, hydrate and tighten the skin.

Attendees can look forward to live demonstrations and exclusive show offers across Sculpt Pro Aesthetics’ range. The aesthetic device specialist will be exhibiting a wide range of its non-surgical solutions, including its three newest devices: the Hydra Beauty 2 skincare system, Dermaxpert skin analyser and Lumière Noire hair removal device.

The Smart Group is launching new devices at Salon Beauty. Mezotix is a multi-treatment platform delivering skin rejuvenation, while Smart Diode Compact is a hair removal laser, providing fast, minimally painful treatments. Smart Group will also offer a range of exclusive show deals, featuring substantial savings and added value. The brand will also have an education and treatment programme on the stand, with masterclasses on RF microneedling, fractional skin rejuvenation and aqua dermabrasion plus business growth reviews for salons.

Skincare and Spa

Azadi Skincare is a brand founded to help people with all levels of melanin achieve their long-term skin health goals. It will be showcasing the Cleanse Face Wash, which offers a gentle cleanse to refine skin texture, boost radiance and promote a healthy skin barrier.

Hypo21 will exhibit its full range of hypochlorous acid (HOCl) skincare products, including the Purifying Skin Spray. The spray’s star ingredient, HOCl, is an electrolysed, antimicrobial solution that deactivates pathogens such as bacteria, viruses, spores and fungi to clean and regenerate damaged skin.

Irene Bukur will bring its new anti-wrinkle, anti-pigmentation face serum, the Intensive Age-Control Serum, which features a peptide and moisturising complex to promote smooth, supple skin. At the stand, there will be trial scrubs, and tester cosmetics for visitors. The advanced formula of the brand’s exfoliating cream provides a micro-surfacing effect.

Natubay will be showcasing Primabiotic Collagen, a collagen supplement that includes vitamins C, D, A, E and B to help support production and absorption of the protein. At the stand, it will be offering free samples to visitors.

Making its debut in the professional skincare industry, NCSkin will unveil its latest products, including the Professional Chemical Peel range, launching in October, featuring the Acne Fix and Glow Fix. Visitors will also get an exclusive preview of NCSkin’s holiday gift collection in time for Christmas. Plus, show-only offers available on the day.

Austrian skincare company Ringana will showcase the Ageless Effect series, which targets the signs of ageing using natural ingredients to promote rejuvenated, firm skin. Free from artificial additives, it promises reduced wrinkles and a youthful glow, prioritising sustainability and freshness. Special offers will be available to visitors during Salon Beauty.

Nails, makeup, tanning and waxing

Bexy Glow will showcase superpigmented colours from the Bexy Glow Cover Collection, alongside its Hema-free Cover Acrylic powders, and a range of colour and glitter acrylic powders. Visitors can also see a selection of nail essentials such as nail tips, brushes, files and the Perfect Prep product range.

Byrokko is bringing its tan accelerator cream, Shine Brown. The product helps to achieve a natural, darker and long-lasting tan with less exposure to the sun or sunbed. Suitable for all skin types, the formula nurtures and hydrates skin with cacao butter. The formula also includes carrot, extra virgin olive and walnut oil to boost glow and strengthen skin.

Japanese nail brand Énoi (Kkookie) will bring its founder’s nuanced sense of colour to Salon Beauty with magnetic gels and powders. These formulations are available in a range of colourways, to fit any client. It will also bring nail gels and inks and offer show discounts to visitors.

Leaning into the velvet nail look, Gelish and Morgan Taylor will bring the Cat Eye Magnetic Reflections range, which it will be showcasing at Salon Beauty. The polishes have a shimmering, reflective effect with a two-toned colour shift, formulated to be used on top of traditional gel polish, and then manipulated using a magnet.

Nail product and accessories brand Glitterbels will be sharing its new apparel range with Salon Beauty visitors. Designed with comfort and creativity in mind, the collection of pink garments has been created to be worn either in the salon or simply to lounge at home.

Glossify prides itself on creating products and services that are made for nail technicians by nail technicians. Its products are all designed to be longlasting, easy to use, aesthetically pleasing and cruelty free. Check the brand out at Salon Beauty.

Fusion Builder will be the spotlight product from nail brand Lecenté, bringing together the strength and structure of fibre gel, with the flexibility of rubber gel, and the resilience of builder gel to achieve a long-lasting finish that withstands daily wear. At the show, Lecenté will be offering 25% discounts, or £6 Outlet Bottles of Lecenté Create Gel.

Discover professional eyelash supplies at the LGG Cosmetics stand. It will be displaying bestsellers such as Bomb adhesive, Gold Edition tweezers and Luxury eyelash trays. LGG will also be exhibiting its uniform brand, Scrub & Co UK.

`Showcasing new shades of Brush on Builder Gel, Luxe Gel Professional will be offering 50% off selected items on the stand. The four sweet shades are named after bakery goods, with two creamy shades and two glittery shades, in its allergenfriendly, hema-free formula. The stand will also be exhibiting its new Serene Scenery Collection, with trial bottles.

The Phatlash team will bring luxury lash supplies for visitors to try out and purchase, including the Superbond Lash Adhesive and Lashfix Superbonder. These products are a duo made to maximise retention. Offers will be available on lash trays and lash tweezers will be offered in a two for £20 deal.

Pinkfishes is introducing its Hybrid Brow Stain. The stain is henna-free and colours both the hair shaft and the root, creating a 3D effect which lasts up to seven weeks on the brow hair, and seven days on the skin. The formulation is suitable for all skin types and has a smooth texture for quick and easy application. Pinkfishes will be offering 25% off its products and training courses.

Pro Gel Nails is a professional-only brand, priding itself on the strength of its formulas. Its Pro Gel Colour coats are highly pigmented and applied thinly over your chosen base coat so they’re easier to remove, meaning quicker removal and faster service time.

The Studex stand will offer a free comprehensive training programme with the purchase of a Starter Kit for ear and nose piercing equipment. Offering safe, hygienic, and easy-to-use piercing systems for use in salons, retail settings and piercing studios, Studex supports customers with experienced trainers and ongoing care.

The Cuticle Lab offers a range of gel polishes including builder, glitter and colour changing shades, but is best known for its cuticle treatments. Offering oils and butters in 70 scents, the range has something for every nose and nail.

Umia Beauty has created an automated AI manicure studio that can apply intricate patterns directly to nails. Visitors who get on Umia Beauty’s registry can unlock an exclusive price, with an additional special offer for the first 50 business owners.

Business and supplies

ABT Insurance will have a team on hand to answer questions and queries for new or existing members. The stand will provide the latest in ABT membership benefits, from ABT VIP access wrist bands, fizz reception, as well as special offers on your insurance policy for the year.

Avalon will bring its range of fully electric, UK-manufactured treatment couches. With a range of bespoke designs, Avalon caters to the beauty, spa, aesthetics, massage, sports, and complementary therapy sectors. There will be exclusive discounts available for visitors.

Beauty Accountant offers inclusive bookkeeping and accountancy packages designed for beauty professionals by former beauty professional Ria-Jaine Lincoln, who understands the challenge of managing the numbers whilst working the salon floor. Visit the stand to book a free extended discovery call, plus an invite to its Accountability Session.

LV College provides SPMU training for microblading courses. Its courses are accredited by ABT and VTCT, offering regular classes in London and at nationwide venues. Class sizes are small and offer both theoretical knowledge and practical experience.

Massage World is written for professional massage and bodywork therapists, with articles on massage techniques, business, trends and regular features from experienced practitioners. The magazine also co-hosts the National Massage Championships at Salon Beauty.

Onward Beauty specialises in equipment and design manufacturing services for cosmetic brushes, nail art brushes and accessories. At Salon Beauty, it will be showcasing the Get Things Started eight-piece set of makeup brushes, including face and eye brushes.

The new Tella Treatment Bed is being showcased by PJS Direct, with four motors controlling the leg rest, height, backrest and tilt of the bed. It also features a swivel function and an extendable head and footrest. Movement can be controlled with hand controls and foot pedals that have LEDs for visibility and ambient light.

Professional Beauty magazine will be available at subscription stands around the Salon Beauty show, with the team on-hand to answer questions about the numerous membership benefits that you can access as a subscriber. The magazine is available in a print and an easy-toread digital version.

REM UK, the British furniture and equipment supplier, will be displaying its 2024 range. The company produces all furniture and fittings in-house, from reception desks to wash units to motorised beauty couches. Its design facility works from plans to create style, colour, and personality.

Scratch Magazine is offering visitors an 18-month print subscription for £45. If you subscribe at the show, you’ll also take away a gift, courtesy of Sweet Squared.

Shire Leasing offers asset finance and equipment leasing with option from finance lease and hire purchase, through to re-finance and business loans. Visitors can get no-obligation quotes, and their document fee will be waived if they complete a finance agreement.

Styler is salon software that helps customers build their own branded app to eliminate marketplace fees and build a loyal customer community. Visitors can have their app created for free, if they bring their logo, and access an exclusive 50% discount on Styler’s premium plan.

Timely will showcase its beauty booking software, including a smart POS system to handle financial transactions, client management software and online consultations, salon marketing tools, inventory management, staff management and analytics systems.

Designed to extract and remove potentially harmful fumes and airborne dust generated within the salon environment, Vodex will be exhibiting its Salonair device, available as a single or double unit, alongside a new mobile version of the technology.

Exclusively at the show, Vodex will offer 10% Off Units’ RRP, plus over £130 worth of filters, as well as free promotional t-shirts (subject to availability).

China Pavilion

The show will again host the China Pavilion, with brands including BV-Laser, Guangzhou Unigel Nail System, Sanhe Lefis Electronics, and Shanghai Tuo Cheng International.