1 mins
Insider spa
PRIMARK
May proved a positive month for spas, with over half of you reporting better treatment and retail business. Treatment room occupancy remained steady at 77% (only down 2% from April’s figures), showing consistent demand. Increasing profits is at the heart of a successful business plan, and there are many strategies to do this. According to our survey, the most effective methods are seasonal promotions (with 68% of you offering these), introducing new treatments (64%) and upselling add-on services during appointments (41%).
Of the 68% of you who have introduced new treatments to boost profits, some have tapped into the growing interest in traditional medicine and holistic practices. Popular choices among respondents include aromatherapy (89%) and reflexology (86%). To learn more about traditional medicine and holistic wellness, check out our ayurveda feature on page 56.
On the spot
Which strategies are most effective for increasing profits in your spa?
1. Seasonal packages and promotions (68%)
2. Introducing new treatments (64%)
3. Upselling add-on services (41%)
4. Investing in staff training to improve treatments (38%)
5. Expanding membership or loyalty programmes (37%)
6. Cost-saving measures (35%)
7. Special events or workshops (32%)
8. Enhancing retail sales (10%)
Which traditional medicine or holistic practices have you integrated into your spa?
1. Aromatherapy (89%)
2. Reflexology (86%)
3. Yoga, meditation and mindfulness (41%)
4. Sound healing and vibrational therapy (27%)
5. Homeopathy (24%)
6. Traditional Chinese medicine (15%)
7. Ayurveda (12%)
8. Nutrition and wellness coaching (8%)
Month in numbers
How did treatment business in May 2024 compare with May 2023?
How did retail business in May 2024 compare with May 2023?
77% average treatment room occupancy in May